Archives for February 2012

February 29, 2012 - Comments Off on The Making of “Vodafone Netguys”

The Making of “Vodafone Netguys”

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The game was going to be based on the Netguys TVC, filmed in London 2011, for the German market. The story follows four guys that helps you out, everywhere. Four guys that corresponded to the four network bars found on Vodafone mobile phones.

— The question for us was; what should we do? And how? The time was very limited.

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The client asked for a simple and engaging web-based game and we wanted to push the boundaries for that by looking at a 3D solution so we got our inspiration from games like “Canabalt” and “Mirror’s Edge” for iPhones. The image above represent the first day work on the visual, trying to figure out what we will actually will see. We know the game would be in 3D, but we had to get our ideas down on paper.

— Graphic profile

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netguys-logotype_conceptRead more

Published by: Robert Lindström in Behind the scene

February 23, 2012 - 2 comments

Vodafone NetGuys

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North Kingdom project — An online 3d game utilizing the hardware acceleration introduced in Adobe Flash 11.

The ATL developed by Jung von Matt focus on visualizing the possibilities and power of the Vodafone network through four main characters – The Netguys. These Netguys can be seen in TVC, Print, Out of Home and also in an interactive experience. In the interactive channel Vodafone wanted to give their customer a fun, casual and engaging game experience centered around the Netguys characters in the browser.

In the interactive channel Vodafone wanted to give their customer a fun, casual and engaging game experience centered around the Netguys characters in the browser. The decision was made to evaluate the all new Adobe Flash 11 platform that allows for creating rich dynamic 3D content in a browser.

Our idea to communicate was that Vodafone customers have access to the Network of Tomorrow (im Netz von Morgen) but it is really up to them to make use of all the possibilities with Vodafone as a mobile provider.

More information — North Kingdom.
Play Netguys — English version

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For a couple of month ago I worked on this project as Art Director and designer. Netguys was a big challenge for us when we where working with the new 3d engine in Flash 11 with a very small team and a very tight time limit. However, this kind of projects can be really fun to do!

What is really cool in this project is that the 3D blocks in the city appears randomly so you never know what's coming up, you never know how the city will look like. More about this later at our Behind the Scene section.

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These 3d images have I done in Cinema 4D, just to make the screenshots from the game little more interesting. I bought the display model at TurboSquid.

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A poster I did most for fun, but later on become the splash page you can see below.
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February 14, 2012 - Comments Off on Juror of D&AD and Guldägget 2012

Juror of D&AD and Guldägget 2012

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This winter/spring I have the honor to be part of two juries; D&AD in London and for the Swedish Guldägget here in Stockholm (The Goldegg). Today was actually the first day with Guldäggs jury. The next three days we will judge the mobile. at Stockholm Waterfront.

It takes pretty much time to be a part of a jury but it is also a very good chance to take a deeper look into what's happens in the branch and to network with talented people from other agencies. The setup usually looks the same; first a prejudging period from home where you are going through the big mass and remove 60 - 70 % of the cases, and then 3-4 days together with the rest of the jury where you are discussing and judging the top level. It use to be very interesting and instructive days with lot of discussions.

I have actually participated in some juries before, which always have been very inspiring; One Show (2009), D&AD (2008), Art Directors Club New York (2007) and Creative Circle Denmark (2002). Guldägget is my favorite so far with the most professional arrangement.

Published by: Robert Lindström in empty
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February 9, 2012 - 15 comments

Product concept — Next generation table tennis table

STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel

“Waldner” – the next generation ping pong table, is made with an advanced computer system integration. The table has a multi-touch surface, which responds to human touch and real world objects, like ping-pong balls. The table is also equipped with Siri voice recognition that monitors the game along with a Mac Pro 12-core computer. That means the table is very intelligent; it sees, feels and hears the game. You can even discuss a ball with it to improve your ping pong skills or argue about a point.

STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel
STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel

Under the surface we find two 2.4GHz Quad-Core Intel Xeon E5620 “Westmere” processors and an ATI Radeon HD 5870 graphic cards, a Wi-Fi connection and 12 Bose micro speakers.

The table is 2.74 m long, 1.52 m wide, 76 cm high and 5 cm thick. The surface, which is a huge screen, is made of soft acrylic that gives the correct smooth, low-friction coating. The screen is supported Apple's new HiDPI, which gives a resolution of 2880 x 1800 pixel.

STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel
STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel

The "net" is a touch-sensitive screen from Samsung. With embedded touch sensors it shows information from balls taken in net.

STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel
STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel

After and during the game, all kind of statistics can be found on the table. Players can for example compare the balls hit areas (where each hit have been visualized by a circle and contains information like speed and trajectory. All data is stored and can be visualized as real time 3D on devices as iPad and iPhones

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The tables’ interface activates with a simple two-finger scroll. During game the scores are showed on the surface and changes automatically via a collaboration of the tables sensors, Siri and the players voice. Yes, you can even argue with Siri about a ball and if you not are coming along with the referee; change the score with a swipe.

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I wanted to have clean, thin and straight digits that come along with the rest of the design. Therefore I made these digits in Illustrator. If you like them and you need some digits, feel free to use them.

Digits Waldner DC — Download Illustration file (.zip)

STIGA Waldner table tennis ping pong future technology iTable touch-screen apple designchapel

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Background informationI have always been interested of product design and new technology, and specially the combination of these two. It’s very inspiring to think about what today’s ever-accelerating technology will impact on simple products we have today, as a ping pong table.

I made this concept because I'm love design. I want to get into product design and because I'm learning Cinema 4D. I'm learning it because I think it's difficult without any 3D knowledge at all for a digital art & design director today plus it is really fun! To have something interesting to create is a great way to learn a program. Therefore, “Waldner” have been a perfect project for me; a table tennis table with new intelligent (and hopefully upcoming) technology. Of course, this table will be to expensive to put in production today, but I think we will soon will start to see these kind of products.

About the images so have I played around with the new depth of field in C4D R13 and its new Physical render. The model is very basic but it still gave me lot of training, specially regarding light, textures and cameras. Most of the stuff did I pick up at Greyscalegorilla.

Why STIGA and Waldner? Well, STIGA is a Swedish brand first of all, and when I grew up we always had a STIGA in our basement. And it has a pretty cool retro logotype that made a nice contrast to the very modern table. Jan-Ove Waldner is known as “the Mozart of table tennis” and is a legend in his native Sweden as well as in China. He is one of our biggest sport profiles and he has always been sponsored by STIGA.

Thanks Kalle Gadd for brainstorming! If anyone is interesting in the concept and design, don’t hesitate to contact me. Who knows, maybe we will see this one in real life one day?

Published by: Robert Lindström in Product Design
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February 5, 2012 - Comments Off on We won our 3rd FWA People’s Choice Award

We won our 3rd FWA People’s Choice Award

For a couple of weeks ago North Kingdom, and myself, won FWA People’s Choice Award – one of the finest acknowledgements in the interactive industry. Earlier PCA; Get the Glass and Vodafone Future (these two sites did also won FWA Site Of The Year).

1 Year Long Global Competition
365 Site Of The Day Winners
12 Site Of The Month Finalists
1 International Public Vote
1 People’s Choice Award Winner

"Part of the goal was to move and inspire the creative community. Therefor it feels extra good to receive the FWA PCA 2011.

A big thanks to everyone involved making this happen: Chris, Aaron, Doob, Sandra, Thomas for giving us the opportunity. Special thanks to Branislav, Eskil, Bartek, Micke, Klaus and the rest of the guys involved pushing the limits. Full credits here – each and everyone on that list deserve a shout out for being so dedicated."

Read more about the project here (North Kingdom) and about my stuff in the project here on the blog.

Published by: Robert Lindström in empty, Illustration
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