February 23, 2012 - 2 comments

Vodafone NetGuys

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North Kingdom project — An online 3d game utilizing the hardware acceleration introduced in Adobe Flash 11.

The ATL developed by Jung von Matt focus on visualizing the possibilities and power of the Vodafone network through four main characters – The Netguys. These Netguys can be seen in TVC, Print, Out of Home and also in an interactive experience. In the interactive channel Vodafone wanted to give their customer a fun, casual and engaging game experience centered around the Netguys characters in the browser.

In the interactive channel Vodafone wanted to give their customer a fun, casual and engaging game experience centered around the Netguys characters in the browser. The decision was made to evaluate the all new Adobe Flash 11 platform that allows for creating rich dynamic 3D content in a browser.

Our idea to communicate was that Vodafone customers have access to the Network of Tomorrow (im Netz von Morgen) but it is really up to them to make use of all the possibilities with Vodafone as a mobile provider.

More information — North Kingdom.
Play Netguys — English version

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For a couple of month ago I worked on this project as Art Director and designer. Netguys was a big challenge for us when we where working with the new 3d engine in Flash 11 with a very small team and a very tight time limit. However, this kind of projects can be really fun to do!

What is really cool in this project is that the 3D blocks in the city appears randomly so you never know what's coming up, you never know how the city will look like. More about this later at our Behind the Scene section.

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These 3d images have I done in Cinema 4D, just to make the screenshots from the game little more interesting. I bought the display model at TurboSquid.

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A poster I did most for fun, but later on become the splash page you can see below.

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The idea from beginning was to make the menu with real time 3d but we ended up with a more simple Flash animation.

Flash animation — 3d Menu
Flash animation — Early animation flow

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Screenshots from the game.

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Screens from the TVC. The four guys are based on the four bars you see in the phone.

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