The game was going to be based on the Netguys TVC, filmed in London 2011, for the German market. The story follows four guys that helps you out, everywhere. Four guys that corresponded to the four network bars found on Vodafone mobile phones.
— The question for us was; what should we do? And how? The time was very limited.
The client asked for a simple and engaging web-based game and we wanted to push the boundaries for that by looking at a 3D solution so we got our inspiration from games like “Canabalt” and “Mirror’s Edge” for iPhones. The image above represent the first day work on the visual, trying to figure out what we will actually will see. We know the game would be in 3D, but we had to get our ideas down on paper.
— Graphic profile
To get a better idea of the games graphic profile we also created a logotype for the game. When the characters cloths had a retro design we wanted to create a logotype with a 8-bit feeling but in a modern twist. However, in the end we have to use their own font “Vodafone Rg”.
When we created the world, we needed to think of three things: it needed to be dynamic, it needed to be light and it had to be stylish. The solution for the dynamic part was to create the blocks separately, as you can see on the image above. When we had to think about the compression we couldn’t use to much textures, therefore we come to use very simple pattern on buildings which gave a very stylish feeling, which we liked very much.
The game is a dynamic 3d game utilizing the hardware acceleration introduced in Adobe Flash 11. Here below can you see some WIP testes done during the first weeks;
The very first “ugly”-versions to test the game play:
http://demo.northkingdom.com/vodafonenetguys/dev/game3/ (First playable version)
http://demo.northkingdom.com/vodafonenetguys/dev/game5/ (Halfway version)
The characters we developed was of course based on the real characters from the TVC. We had to create two version of them; one set for the game and one set for the intro movie.
Read more about the project here.