Logotype design and positioning.

The idea is to keep the original color of the wood where the logotypes and the stripes are. The rest of the body will be made darker. To make it clear for the factory in Hong Kong I have made this mock up in Photoshop.

This weekend I have played a little with my (alternative) DC logotype to see if I could make it more unique. I have done some small changes with its head and made a new solution with the body/ cross.

TEN PIECES. This is mine and North Kingdoms contribution to FITC 10th Anniversary (Canada). FITC have invited 10 artists that have spoken at their conferences the last 10 years to create 10 posters. Therefore the theme was just TEN. The size will be 12 x12 inches, printed on matte 80 pound stock.

Some of the other artists are Natzke, MK12 and Kyle Cooper.

My idea was to create something made by 10 shapes, based on a technique I used back in 2000 for a project called “The Skyscraper”. I wanted to make a minimalistic symbol that both contains the word “TEN” but also something connected to North Kingdom, so I created a deer in a shape similar to our North Kingdom logotype..

The symbols/logotypes I made September 2000 for “The Skyscraper”.

   More pictures and information here.

Thank you guys who posted feedback of the logotype redesign. Some of you have notified me that the minimalistic eagle was similar to the logotype for Design Made In Germany, which is true. You can say it is from the same logotype family so to speak. Not as much that it felt I really had to change it but I wanted to see if I could modified it a little to make it more unique. I mean, the logotype become even more similar when my original logotype from 2002 is based on the Germany eagle.

However, I ended up with a version where I have used a solid circle underneath and a slighter bigger cross symbol. The eagle symbol become more minimalistic then before which is good when it is the cross that is the core of the logotype.

Spontaneous I think the eagle loses to much of its symbolic language. And maybe it becomes too minimalistic? If I have time I will do some more versions later this week.

My original logotype, the heraldic eagle, have felt out of date and maybe little impersonal, so the last five-six years I have more and more just used the cropped cross in different ways. I have now finished an idea where I mix the eagle, the circle and the cross in a much minimalistic way, which I think represents me better. So the plan is to use this logotype from now on.

WORK IN PROGRESS — This autumn I got an amazing assignment from Rob Ford at FWA; to design four prints for their awards.

The basic idea was to make something that would look good on your wall, and even better if you would have a collection. Rob Ford wanted to have a different award certificate for FWA, a vision I liked very much. However, the design have to be simple in a way, when it still is an award. You should be proud of it, and not feeling that you have a piece of art on the wall you maybe don’t like. The typeface and the design are taken from the FWA digital award ribbons, which made me start thinking of knitting, which also looks like pixel art in a way. Both knitting and pixelart are just handcraft, which matched the idea perfect when the projects you see on FWA are filled with that

Some lines from the brief;

“They could all be the same format but with a slightly different colour style to resemble the level of award. I’ve attached all of the award ribbons in case they help in any way and I have also attached the FWA logo in eps format.”

“I have thought in the past how it might be cool to have a 3D trophy image on the award certificate but I really have no requirements on the design style or idea. Of course, FWA is all about being progressive, original and innovative so I’m sure you will have that in mind anyway.”

(The award would not come with a wooden frame btw, I just wanted to see how it would look like.)

The four certificates — SOTM (Site Of the Month, SOTY (Sity Of The Year), PC (People’s Choice) and SOTD (Site Of The Day). I added some awards from us at North Kingdom to see how it could look like.

SOTM, SOTY and PC will be printed and sent over. SOTD will be available for downloading. Some test prints will be made next week.

— This post will shortly be updated.

Some samples of the logotypes I have done during my years as a designer. I usually don’t draw logotypes but it happens, and when I do I really enjoying it.

Project: Corporate Identity. My work: Art Director & Designer. Client: Arctic Gourmét, Station Åtta and Matfestivalen, Skellefteå.
Information: Some logotypes made during 2005.

Project: Corporate Identity. My work: Art Director & Graphic Designer. Client: Station Åtta, Skellefteå.
Information: A new modern night club in Skellefteå needed a new identity. Illustration by Charlotta Havh.

Project: Corporate Identity. My work: Graphic Designer. Client: 55 Solutions and Chalet Design.
Information: Some logotypes made 2004.