Project: Website by North Kingdom. My work: Lead Art Director & Designer. Client: Adidas Germany. Information: On November 13th 2009 the new fed kit for the German national football team for the World Cup in South Africa 2010 was officially launched and presented to public. This jersey is of national interest, with huge PR activities behind it. Having centred the DFB communication campaign in classical ATL channels over the last years, adidas Germany were now looking for a cutting edge approach with a web based centrepiece. The main objective was to create hype around the team and its new jersey and in the long run anchor adidas as the leading football brand in Germany. The campaign targeted towards German football fans, is driven by the idea of team spirit, the fun of the game and the design of the new DFB jersey.
We at North Kingdom created a web based centerpiece called adidas Teamgeist. An unique online graphic novel game where the fans can discover and learn more about the story behind the jersey while competing for the ultimate prize of flying together with the German football team over to South Africa next June. The story is centred on the jersey and the importance it has to the team, the players and the fans. To find out, the users have to go back in time and replay the three German World Cup gold matches of -54-74 and -90 in a real time football strategy game.
Except the advergame the campaign consist of a set of viral video that was launched as teasers, an augmented reality novel, a blog, a twitter feed and a facebook fan page.
Project: Website by North Kingdom. My work: Interactive Art Director. Client: DDB Stockholm. Information: This site is the major part of a recruit campaign for the Swedish Armed Forces (Försvarsmakten) by DDB Stockholm. We worked very closed with both DDB and Jesper Kouthoofd (Teenage Engineering) who was Film Director and in charge of the scenography. Stopp did the Post Production and 3D. The web experience and the eight commercials were shot on a 330 feet set inside a secret naval base outside of Stockholm. The website consists of a 15 minute interactive film that was shot in one take.
To build my portfolio part I have used Cargo Collective, which is a web publishing (CMS) and community-building platform (currently in development). Here is the content that counts, not the design, which sometimes can be very good for us designers who usually struggling to make as cool portfolio as possible.
Finally, DCHPL-2 is live! These three picture is my first of a series I will continue work on during 2009 and probably 2010. They are found at my Cover Art selection if you have not seen them.
I have had these illustrations almost ready for over a year now but I have never had time to finish my website so therefore I have kept them in my drawer. I’m sure you know how it is… there are thousands other things to do then finish your portfolio. However, I came up with a pretty easy solution in the end but still very open creative with the cover solution. The base of this WordPress blog and my portfolio on Cargo. Thank you Andreas Philström and PM for helping me out with the WordPress programming. I really like this solution where it will be more focus on creating stuff for my portfolio instead of recreate my website.
I have actually been working on the content for the site during several years. The main idea for the site was to try out new techniques and medias that I never have been working with earlier. For example fashion drawing, learning Painter and concept drawing, creating a font, learn more about After Effect and so on.
My goal was also to make everything myself but as I said, the time issue is pretty big in this branch, so instead of making the photoshoot myself I worked close with a photographer, Håkan Moberg, and Mathias Lindgren (North Kingdom) helped me out with making the robots from my concept drawings.
Project: Website by North Kingdom. My work: Interactive Art Director & Designer. Client: Forsman & Bodenfors. Information:This autumn we did a small work together with Forsman & Bodenfors for Tele2. They come to us with a rough concept and a very short deadline. It wasn’t the biggest challenge when we talk creative freedom, but we did I good teamwork and put together a pretty cool campaign in the end.
I have launched a new version of Blaugallery with a minor concept change. I have now focused on very few artist and motives but made them very exclusive with signed Limited Edition of 10.
Project: Website by North Kingdom. My work: Art Director & Lead Designer. Client: Coca Cola Zero Germany. Information: We developed the online concept in near collaboration with Coca-Cola Germany. North Kingdom was responsible from concept thru filming, production and delivery, collaborating with many of our favourite partners and subcontractors.
Results: 1 400 000 visitors (completed games). Avarage time spent on site: 9,5 min. Awards: FWA Site of the day and Site of the Month, Bronze at Clio Awards 2008, Silver at Cannes Cyber Lion 2008.
Some of the screens from the four games you have to go through to complete the mission. The scenography is built and filmed in a studio in Skellefteå. Check out the Making of “Coca Cola Zero” here if you want to see how we did it.
To get a stronger game feeling I wanted an illustrated manner between the games and to the tutorials. This was done by Anton Eriksson.
Andreas Philström(AD, North Kingdom) and I have just launched a design inspiration blog called Reform & Revolution with authors like Rob Ford (FWA), Chris Hewitt (dstrukt), Peter Jaworowski (The Hejz) among others. Here we will post and discuss stuff that inspire us!
Project: Website from North Kingdom. My work: Art Director & Lead Designer. Client: Goodby, Silverstein & Partner. Information: A new “Got Milk?” campaign together with GSP. This time we did a boardgame where we actually built a real board as a ground for the site. The model was around 2,5 x 3 meters. Art Director from GSP was Jorge Calleja.
Project: Website from North Kingdom. My work: Art Director. Client: BRIO. Information: BRIO is a piece of Swedish history. BRIO, who is making toys by wood, have changed their profile and therefor wanted a new face on the web.
Project: Website from North Kingdom. My work: Art Director & Lead Designer, Creative. Client: Vodafone Group, London. Information: A presentation of who Vodafone really are. We made a long movie where the visitor can interrupt the film and interact with the content in different layers.
Project: Website from North Kingdom. My work: Art Director & Lead Designer. Client: Goodby, Silverstein & Partners. Information: Got Milk? is a milk campaign for the American market from Californa Milk Dep. Art Director from GSP was Will McGinness.
Project: Website, Corporate Identity/ Branding from North Kingdom. My work: Art Director & Lead Designer. Client: North Kingdom. Information: A first version of North Kindgdom identity.
Project: Website from North Kingdom. My work: Art Direction (w. Bjarne Melin) / Graphic Designer/ Flash Animator. Client: Armchair Media/ Coca Cola. Information: A showcase site for five special designed bottles for Coca Cola. The bottles where designed by Designed Republic, MK12 among others.
Project: Website by North Kingdom. My work: Art Director & Lead Designer. Client: Dentsu & AOI, Tokyo. Information: A microsite for a new model from Toyota for the Japanese market.
Project: Website by North Kingdom. My work: Art Director & Lead Designer. Client: Otto Stockholm & Nicorette. Information: An independent international newschannel named Smokeweek wants to save the worlds smokers from a fresh and mintsmelling future.
Result: BBDO Oscar, Silver Lion at Cannes Cyber Lions 2005 and Finalist at the biggest competition in Sweden; Guldägget.
Project: Website by North Kingdom. My work: Art Director & Lead Designer. Client: Goodby, Silverstein & Partners, San Fransisco. Information: A microsite for the american broadband audience.
Result: “Best in show” and Gold in Animations at Flash in the Can 2004, Bronze award at Cannes, One Show and Clio.
Project: Website / E-shop. My work: Art & Creative Director / Graphic Designer. Client: Blaugallery & Designchapel. Information: Blaugallery offers high quality frameworks with motive printed on canvas with artists from all over the world.
Project: Website by North Kingdom. My work: Art Director & Lead Designer. Client: Qi, Amsterdam. Information: A new site for Philips Home Entertainment. The site includes both a product presentation and an experience area.
Result: EPICA bronze, FWA Favorite Website Award of the month, Macromedia Site of the Day.
Project: Website by North Kingdom. My work: Art & Creative Director & Lead Designer. Client: Vodafone Group, London. Information: A website for Vodafone showing how we might experience and interact with the future mobile services in 5-10 years.
Result: Most honored internet production in the world 2004 including 2 gold Lions at Cannes Lion 2004, 2 gold at One Show 2004, 2004 People’s Choise at FWA
