NORTH KINGDOM PROJECT — Weetakid, an intergalactic mobile gameplay for kids, is a concept made by BBH London for Weetabix, which is a popular whole grain wheat breakfast cereal in England. The assignment for North Kingdom was to create a mobile game with an AR solutution connected to the cereal package.
I myself wasn’t so much involved as I use to be in this kind of projects when BBH London was in charge of the overall feeling, Yum Yum (London) made the characters and 3d, and Zoink Games (Gothenburg) took care of the games, including game bible.
My role was pretty much to take care of the first look and feel, concept designs, covers and some interface design/ mock ups. The final production was so so in my eyes… but it has some cool visuals so I thought it could be fun to keep it here on the blog for the future. The image above, with the three iPhones, have I done in Cinema 4D.
“Weetakid, the game. Brought to you by Weetabix.”
— WIP
Some first rough sketches of the cereal package cover I did together with our 3D artist Mathias Lindgren. We knew Yum Yum was going to do the final 3D so we focused on design ideas, proportions, logotypes and other design elements.
We had to finish this print before we started the “real” project because of timing. So at this point we had to figure out what kind of world Weetakid would lived in.
Here are some first stuff from Yum Yum in London with my feedback written on top.
We wanted to keep Weetakid in a happy lovely mood with a cool logotype …
… but the client wanted to keep him like this; more serious and frustrating. This is the final version for the cereal package with the logotype from the Weetabix design department. Better?
Another solution we did for another kind of package.
A part of the storyboard from BBH London who was in charge of the flow.
My mock ups for some of the interfaces (not finals).
Some loading screens I put together for different screens.
3D by Yum Yum London —
The best part of the project was to work with Yum Yum London who was in charge of the 3D. Lovely guys to work with, thank you guys!
On Monday FWA will publish our wallpaper kit to their special edition 10th Anniversary collection. We where invited by Rob Ford together with 9 other great agencies (FWA 10 top winning agencies) like Goodby, B-Reel, Big Spaceship and EVB for this special occasion. It was of course a big honor for us, but also a chance to make a quick piece of art which is always challenging and fun.
When we had no time whatsoever we made a quick collaboration in house. We didn’t have any directions among us more then just go “bananas”, to make something we wanted to have on our own desktops, and to keep it black and white as our graphic profile.
The directive from Rob Ford was; “The wallpaper should include the FWA logo, your own logo, the number 10. I am happy for the FWA logo to be manipulated in any creative way rather than having it placed, as is, on a nice image.”
Air France did I finish last week on my flight from Paris to Miami. I have again used the Brush application which have been updated with layer function since last time I used it. You can also import photos from your photo library. That´s how I did the copy; I took a photo on a page at the airplane, imported it to Brushes and painted Air Fran(ce) on the top layer. The color & contrast correction is made with the Mill Color application.
On my flight back from Munich yesterday I did a new small drawing on my iPhone with the Brush application. I felt very very tired on the trip home so I guess that’s why the guy ended up like this…
On my way back home from New York I tried this new iPhone app. called “Brushes”. It’s a program where you can paint with your fingers on your mobile! Very easy to use actually. I drawn these two robots here below on the plane (shown in three steps each);
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