coca-cola-zero-game

Project: Website by North Kingdom. My work: Art Director & Lead Designer. Client: Coca Cola Zero Germany.
Information: We developed the online concept in near collaboration with Coca-Cola Germany. North Kingdom was responsible from concept thru filming, production and delivery, collaborating with many of our favourite partners and subcontractors.

Results: 1 400 000 visitors (completed games). Avarage time spent on site: 9,5 min.
Awards: FWA Site of the day and Site of the Month, Bronze at Clio Awards 2008, Silver at Cannes Cyber Lion 2008.

coca-cola-zero-game-_2
coca-cola-zero-game-_1
coca-cola-zero-game-_4

Some of the screens from the four games you have to go through to complete the mission. The scenography is built and filmed in a studio in Skellefteå. Check out the Making of "Coca Cola Zero" here if you want to see how we did it.

To get a stronger game feeling I wanted an illustrated manner between the games and to the tutorials. This was done by Anton Eriksson.

coca-cola-zero-game-_6

Brief: To present a more masculine and unconventional perspective on Euro 08 and celebrate football “as it should be”.

Challenge: Whilst setting a unique creative direction for the game experience, our ideas also had to integrate with the already Coke determined and used “life as it should be” direction.

Solution: The Coca-Cola Zero challenge is an online browserbased action game where the users will find themselves acting out the main character Tim’s adventures to be able to experience UEFA EURO 2008 and football as it should be.

The story starts with Tim spending his last money on a bottle of Coca-Cola Zero when he suddenly is approached by three beautiful women. The women will show him what life and football as it should be is about, but then he has to get inside the arena and reach the VIP-area in time for the match that is about to begin.

The overall game objective is now to play the game of overcoming the challenges that lies in front of Tim as he move towards the inside of the arena. Will he make it to the VIP-area in time and get the full experience of UEFA EURO2008 and football as it should be?

Target Group: This was a campaign for the German market. The specific target group was young German men, aged 20-29.

coca-cola-zero-game-_7
coca-cola-zero-game-_2
coca-cola-zero-game-_8

Game 1 of 4; Jump of Death.

coca-cola-zero-game-_9_game1

Jump of Death; Game Tutorial.

coca-cola-zero-game-_10_game1
coca-cola-zero-game-_11_game1
coca-cola-zero-game-_12_game1
coca-cola-zero-game-_13_game1

Jump of Death.

coca-cola-zero-game-_14_game1
coca-cola-zero-game-_16_game1
coca-cola-zero-game-_16_game1
coca-cola-zero-game-_18_game1
coca-cola-zero-game-_19_game1

Game 2 of 4; The Power Challenge.

coca-cola-zero-game-_20_game2
coca-cola-zero-game-_1
coca-cola-zero-game-_21_game2_tut

The Power Challenge; Game Tutorial.

coca-cola-zero-game-_22_game2_tut
coca-cola-zero-game-_23_game2_tut
coca-cola-zero-game-_24_game2_tut
coca-cola-zero-game-_25_game2_tut

The Power Challange.

coca-cola-zero-game-_26_game2_tut1
coca-cola-zero-game-_27_game2_tut

Game 3 of 4; Fire Juggling.

coca-cola-zero-game-_27
coca-cola-zero-game-_28
coca-cola-zero-game-_29
coca-cola-zero-game-_4

Fire Juggling; Game Tutorial.

coca-cola-zero-game-_30
coca-cola-zero-game-_31

Fire Juggling.

coca-cola-zero-game-_32
coca-cola-zero-game-_33

Game 4 of 4; Extreme Megaball.

coca-cola-zero-game-_34
coca-cola-zero-game-_39_big
coca-cola-zero-game-_5
coca-cola-zero-game-_35

Extreme Megaball; Game Tutorial.

coca-cola-zero-game-_36

Extreme Megaball.

coca-cola-zero-game-_40_big
coca-cola-zero-game-_39_big
coca-cola-zero-game-_38_big
coca-cola-zero-game-_37_big
coca-cola-zero-game-_41

The Final.

coca-cola-zero-game-_42_final
coca-cola-zero-game-_43_final
coca-cola-zero-game-_44_final