Thank you guys who posted feedback of the logotype redesign. Some of you have notified me that the minimalistic eagle was similar to the logotype for Design Made In Germany, which is true. You can say it is from the same logotype family so to speak. Not as much that it felt I really had to change it but I wanted to see if I could modified it a little to make it more unique. I mean, the logotype become even more similar when my original logotype from 2002 is based on the Germany eagle.
However, I ended up with a version where I have used a solid circle underneath and a slighter bigger cross symbol. The eagle symbol become more minimalistic then before which is good when it is the cross that is the core of the logotype.
Spontaneous I think the eagle loses to much of its symbolic language. And maybe it becomes too minimalistic? If I have time I will do some more versions later this week.
I am rather disappointed at this one, your old logo was an icon among us designers. This one is kinda ordinary.
This version is really really cool, but honestly, at first sight I’ve don’t recognize the eagle because of the beak. Maybe, you can try to make it spiky. Anyway, this version – without tail – is great, makes the difference!
Personally I prefer this version, which is slightly simple, compared to the other one. I feel that you are looking for some kind of minimalistic style, which could take your logo to some kind of fashionable or labeled place and maybe for five years or so, you will look at it and it will feel like old fashion as well. I think that instead of speaking in “too minimalistic”, you need to find a way to keep it simple, not confusing. I’m talking about the way you used to construct the eagle form, using subtractions, which cause some kind of confusion, and I believe that all your doubts about this new logo are just because of this.
Finally I just want to say that I have a profound respect on you and in work! Inspiring everyday!
Very much better…
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