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When we worked directly with Coca Cola for The Coke Zero Game project, the whole process took a while when we did everything from idea and concept to the whole production. Here will you find photos I took from the filmday and some work in progress.

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Ted Kjellson from Direktör´n & Fabrikörn (Skellefteå) was hired as a Film Director for the project. I took some photos for our "Behind the scene" section, and this picture is one of my favourites from the filmshooting, showing how Ted is giving the girls acting instructions in the “Lockerroom” scene.

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The scenography was excellent made by the team. The picture here above is showing my ugly rough sketch of the locker room turns out to be the environment in the two picture above.

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We work very traditional when we do storyboards in the concept phase. Artist is Anton Eriksson.

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One of the days (or nights) we filmed in the garage of the “Brinken” building in Skellefteå. We had a cool car and good looking girls so what could go wrong? Would maybe be the timing in that case... We started to film around 10 PM and we where done around 4 AM. The car we used at the shoot was a Chevelle Malibu 1972. Awesome car!!

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Joseph Leroux, who is playing Tim, and who do not have a driving licence, enjoying his time in the car...

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Ted is talking with Lotta and Vannessa in the background. Cassandra in front, and who did a great job, is focusing on her lines.

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Here is a shoot on Joseph from the "Extreme Megaball" scene. In the picture we also have David Grehn and Thomas Westermark (Dreamfield).

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The idea I had of the girls dresses was to made something unique, clean and sophisticated but still feel as a soccer dress. I wanted to have some sort of a 60s - 70s feeling of the dress, so I did these quick drawing for Omoi-Form in Umeå who made them for the filming.

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Some early sketches of the cars for the game. We could not use any existing models so our 3D artists Daniel Wallström and Mattias Lindgren made up some new ones.

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The final version of the two cars. When we couldn´t use any existing models (because of the copyrights) we had to develop two new ones. For the filming of the interior we used a Chevelle Malibu 1972.

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Some more "Behind the Scene" photos. The first two are from the night in the garage and the last one is from the “Extreme Megaball” scene. We see Helena from Omoi-Form is discussing with Ted and Joseph. On the last picture we see some old school moves...

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Some photos by Thomas Westermark from Dreamfield. You can see David Grehn and Ted Kjellson is discussing the filming and how strange it sometimes can be living up in north; the scene should look like a summer night and suddenly it starts to snow...

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Some form exploration I did in Illustrator of game graphic icons. These icons were never used when we chose some more simple solution that fitted the game better.

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A first idea sketches of ”Jump Of Death”. The inspiration was taken from a crazy movie we found on Youtube called “Insane Car Jump”.

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Each game has its own Game Cover Art where the preloading parts are placed. “Jump Of Death" is the first challenge of four.

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An early concept sketch of the jump effects I did for our 3D artist.

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The fire was made with a 3D program called Fumefx.

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Final result. The challenge the car game is all about jumping over a river with style, all to impress the ladies.

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Anton Eriksson helped us out with the illustrations work as the one above. The idea was to combine his illustration style with our filmed sequences to get a feeling of a classic game/movie cover. Some of my reference material for the cover are the ones you can see above our final cover.

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Some of the art works from the game tutorials by Anton Eriksson.

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"Extreme Megaball". I wanted to make a very branded game field, not as a regular pinball game with lights and color everywhere so we played with explosions and fire instead which turns out pretty cool.

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A sequence showing how a frame from the storyboard and then the final film shoot.

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These pictures are some of the very first sketches for “The Coke Zero Game”. Here was the focus only on the concept when the design phase is coming later.

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Some early design sketches I did for the interface.

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Here is actually two pictures of me taken by David Eriksson with his Nokia mobile. Some days are more tough then others...