— About
Designchapel™ is my work as a Senior Art Director & Lead Designer, shaped by more than two decades in creativity, interaction, innovation and visual storytelling.
I founded North Kingdom in 2003 after five years as an Interactive Art Director at the Swedish game company Paregos. Since then, I’ve been fortunate to be featured twice in Creativity’s Top 50 list, and to receive a Black Pencil as well as several Cannes Gold Cyber Lions.
Over the years, I’ve had the opportunity to work with clients including Google Labs, Adidas, Warner Bros., Netflix, LEGO, Disney, Riot, EA, PayPal, EF, Coca-Cola, and LucasArts. I’ve also collaborated with agencies such as Goodby Silverstein & Partners, Wieden+Kennedy, BBDO, and Dentsu.
During my time at North Kingdom, I also co-founded Lab Royale, a venture initiative launched under the North Kingdom flag, where we helped build startups such as Once Upon and Mindforce.
After twenty years at North Kingdom, where I worked in roles including Head of Design, Senior Art Director, and Lead Designer, I’m now working for LIND Art & Technology as Art Director and Lead Designer.
Selected cases.
Copyright © 1998 — 2026
Designchapel & respective copyright holders
Index
Selected Cases
Copyright © 1998 — 2023
Designchapel & North Kingdom / NoA
LEGO Starwars
North Kingdom + LEGO USA
Director & Art Director
HomeAway
North Kingdom + PayPal USA
Design consult work
PayPal
North Kingdom + PayPal USA
Design consult work
Hobbit
North Kingdom + Warner Bros & Google Chrome
Cannes Lion, One Show Gold
Art Director & Lead Designer
Table Tennis W-10
Designchapel
Concept & Design
Disney Fantasyland
North Kingdom + Disney Orlando
LIA Silver Visual Design, CLIO Graphic Design Bronze
Art Director & Lead Designer
LEGO, Build with Chrome
North Kingdom + LEGO & Google Chrome
The One Show Gold, CLIO Silver, Cannes Lion Bronze
Art Director & Lead Designer
Woodbot Pilots
North Kingdom + Designchapel
Creative Director, Art Director & Lead Designer
The Jack Boxer
North Kingdom + BBDO
Art Director & Lead Designer
Google Cube Slame
North Kingdom + Google Chrome USA
The One Show, Webbys Visual Design
Art Director & Lead Designer
Logotype Collection
North Kingdom + Designchapel
Art Director & Designer
Disney & Frost Christmas Greeting
North Kingdom + Disney USA
Art Director & Lead Designer
Adidas Teamgeist
North Kingdom + Adidas Germany
Art Director & Lead Designer
Vodafone NetGuys
North Kingdom + Vodafone Germany
Art Director & Lead Designer
Volvo XC Travels
North Kingdom + Forsman & Bodenfors
Art Director & Lead Designer
Sweden Armed Force
North Kingdom + DDB Stockholm & Teenage Engineering
Art Director & Lead Designer
The Coke Zero Game
North Kingdom + Coca Cola Germany
Art Director & Lead Designer
Get The Glass (Got Milk?)
North Kingdom + Goodby Silverstein & Partner
Art Director & Lead Designer
Vodafone Future
North Kingdom + Vodafone
Art Director & Lead Designer
—
