— About

Designchapel™ is my work as a designer and art director, built on nearly three decades of experience as a senior creative across interaction, innovation and visual storytelling.

I founded North Kingdom in 2003 and spent the next two decades helping shape and lead the studio as Creative Art Director. Before that, I spent five years as Art Director and Lead Designer at Swedish game company Paregos.

It’s been a pretty creative journey, with two appearances in Creativity’s Top 50, a Black Pencil and several Cannes Gold Cyber Lions along the way.

Selected direct clients

During my time at North Kingdom I also co-founded Lab Royale, a venture initiative under the North Kingdom flag, where we helped build startups such as Once Upon and Mindforce.

After twenty years at North Kingdom, I now work independently as an Art & Design Director and Lead Designer, taking on selected freelance projects and collaborations. One of my main ongoing assignments is with LIND Art & Technology, the company behind the world's first true electric surfboard.

My passion has always been creating interactive experiences and building worlds. I'm particularly drawn to the gaming industry, exploring new ideas and developing original IPs where creativity, design and technology come together.

Always open to interesting ideas and new collaborations. Let's talk!

Selected cases.

Copyright © 1998 — 2026
Designchapel & respective copyright holders

Index
Selected Cases

Copyright © 1998 — 2023
Designchapel & North Kingdom / NoA

Old Archive

More projects are found at Cargo Collective
Old Archive 2000 — 2012 (External link)