— About
Designchapel™ is my work as a designer and art director, built on nearly three decades of experience as a senior creative across interaction, innovation and visual storytelling.
I founded North Kingdom in 2003 and spent the next two decades helping shape and lead the studio as Creative Art Director. Before that, I spent five years as Art Director and Lead Designer at Swedish game company Paregos.
It’s been a pretty creative journey, with two appearances in Creativity’s Top 50, a Black Pencil and several Cannes Gold Cyber Lions along the way.
Selected direct clients
During my time at North Kingdom I also co-founded Lab Royale, a venture initiative under the North Kingdom flag, where we helped build startups such as Once Upon and Mindforce.
After twenty years at North Kingdom, I'm now Art Director and Lead Designer at LIND Art & Technology — the company behind the world's first true electric surfboard. Alongside LIND, I take on selected freelance projects and collaborations. If something interesting comes up, I’m always happy to talk!
Selected cases.
Copyright © 1998 — 2026
Designchapel & respective copyright holders
Index
Selected Cases
Copyright © 1998 — 2023
Designchapel & North Kingdom / NoA
LEGO Starwars
North Kingdom + LEGO USA
Director & Art Director
HomeAway
North Kingdom + PayPal USA
Design consult work
PayPal
North Kingdom + PayPal USA
Design consult work
Hobbit
North Kingdom + Warner Bros & Google Chrome
Cannes Lion, One Show Gold
Art Director & Lead Designer
Table Tennis W-10
Designchapel
Concept & Design
Disney Fantasyland
North Kingdom + Disney Orlando
LIA Silver Visual Design, CLIO Graphic Design Bronze
Art Director & Lead Designer
LEGO, Build with Chrome
North Kingdom + LEGO & Google Chrome
The One Show Gold, CLIO Silver, Cannes Lion Bronze
Art Director & Lead Designer
Woodbot Pilots
North Kingdom + Designchapel
Creative Director, Art Director & Lead Designer
The Jack Boxer
North Kingdom + BBDO
Art Director & Lead Designer
Google Cube Slame
North Kingdom + Google Chrome USA
The One Show, Webbys Visual Design
Art Director & Lead Designer
Logotype Collection
North Kingdom + Designchapel
Art Director & Designer
Disney & Frost Christmas Greeting
North Kingdom + Disney USA
Art Director & Lead Designer
Adidas Teamgeist
North Kingdom + Adidas Germany
Art Director & Lead Designer
Vodafone NetGuys
North Kingdom + Vodafone Germany
Art Director & Lead Designer
Volvo XC Travels
North Kingdom + Forsman & Bodenfors
Art Director & Lead Designer
Sweden Armed Force
North Kingdom + DDB Stockholm & Teenage Engineering
Art Director & Lead Designer
The Coke Zero Game
North Kingdom + Coca Cola Germany
Art Director & Lead Designer
Get The Glass (Got Milk?)
North Kingdom + Goodby Silverstein & Partner
Art Director & Lead Designer
Vodafone Future
North Kingdom + Vodafone
Art Director & Lead Designer
—
Contacts
info@designchapel.com
Stockholm
Sweden
All work © 1998 — 2026
Designchapel & respective copyright holders
All rights reserved.