— About
Designchapel™ is my work as a designer and art director, built on nearly three decades of experience as a senior creative across interaction, innovation and visual storytelling.
I founded North Kingdom in 2003 and spent the next two decades helping shape and lead the studio as Creative Art Director. Before that, I spent five years as Art Director and Lead Designer at Swedish game company Paregos.
It’s been a pretty creative journey, with two appearances in Creativity’s Top 50, a Black Pencil and several Cannes Gold Cyber Lions along the way.
Selected direct clients
During my time at North Kingdom I also co-founded Lab Royale, a venture initiative under the North Kingdom flag, where we helped build startups such as Once Upon and Mindforce.
After twenty years at North Kingdom, I now work independently as an Art & Design Director and Lead Designer, taking on selected freelance projects and collaborations. One of my main ongoing assignments is with LIND Art & Technology, the company behind the world's first true electric surfboard.
If something interesting comes up, I’m always happy to talk!
Selected cases.
Copyright © 1998 — 2026
Designchapel & respective copyright holders
Index
Selected Cases
Copyright © 1998 — 2023
Designchapel & North Kingdom / NoA
LEGO Starwars
North Kingdom + LEGO USA
Director & Art Director
HomeAway
North Kingdom + PayPal USA
Design consult work
PayPal
North Kingdom + PayPal USA
Design consult work
Hobbit
North Kingdom + Warner Bros & Google Chrome
Cannes Lion, One Show Gold
Art Director & Lead Designer
Table Tennis W-10
Designchapel
Concept & Design
Disney Fantasyland
North Kingdom + Disney Orlando
LIA Silver Visual Design, CLIO Graphic Design Bronze
Art Director & Lead Designer
LEGO, Build with Chrome
North Kingdom + LEGO & Google Chrome
The One Show Gold, CLIO Silver, Cannes Lion Bronze
Art Director & Lead Designer
Woodbot Pilots
North Kingdom + Designchapel
Creative Director, Art Director & Lead Designer
The Jack Boxer
North Kingdom + BBDO
Art Director & Lead Designer
Google Cube Slame
North Kingdom + Google Chrome USA
The One Show, Webbys Visual Design
Art Director & Lead Designer
Logotype Collection
North Kingdom + Designchapel
Art Director & Designer
Disney & Frost Christmas Greeting
North Kingdom + Disney USA
Art Director & Lead Designer
Adidas Teamgeist
North Kingdom + Adidas Germany
Art Director & Lead Designer
Vodafone NetGuys
North Kingdom + Vodafone Germany
Art Director & Lead Designer
Volvo XC Travels
North Kingdom + Forsman & Bodenfors
Art Director & Lead Designer
Sweden Armed Force
North Kingdom + DDB Stockholm & Teenage Engineering
Art Director & Lead Designer
The Coke Zero Game
North Kingdom + Coca Cola Germany
Art Director & Lead Designer
Get The Glass (Got Milk?)
North Kingdom + Goodby Silverstein & Partner
Art Director & Lead Designer
Vodafone Future
North Kingdom + Vodafone
Art Director & Lead Designer
—
Contacts
info@designchapel.com
Stockholm
Sweden
All work © 1998 — 2026
Designchapel & respective copyright holders
All rights reserved.