"2009 saw a move away from destination websites as brands sought to integrate themselves into social networks and engage in real time media. However, there were still a fair few URLs that rocked our world."
Cool! North Kingdom is mentioned twice in Contagious issue "Most Contagious 2009"; Adidas (Teamgeist) and Swedish Armed Forces (Recruitment). I worked as Lead AD for both, which was pretty cool too!
adidas — Teamgeist
"Sporting giant adidas used a stylish online game inspire by the graphic novel genre to allow fans to explore the true value of the adidas jersey worn by the German national football team. Through Stockholmbased agency North Kingdom, the Teamgeist site placed captain Michael Ballack and star players in an augmented reality, interactive comic book. Visitors helped the team win back its identity after players became lost in ‘blank’ jerseys. The game was played 500,000 times in the first three weeks. Contagious 21."
Swedish Armed Forces — Recruitment
"In order to recruit exactly the right calibre of candidate amongst the country’s 18-25 year-olds, the Swedish Armed Forces used a dark, complex website that sent users through a series of psychological tests assessing intelligence and motor abilities. Direct mail provided personal feedback on the online tests, resulting in a response rate of 72.6%. The average dwell time was almost nine minutes and the site (www. mil.se) received record breaking figures during the campaign. Via DDB Stockholm, with North Kingdom, Skelleftea, Teenage Engineering and Stopp, Stockholm all contributing. See Contagious 20."