All Posts in Logotype

April 16, 2015 - Comments Off on 2013 — 2015

2013 — 2015

Time flies. To buy and renovate a house with my family at the same time be a member and owner of a creative agency with 50 employees has literally eaten up all my time the past two years.

Here is a short summary;

New US office at Los Angeles.

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Last summer we opened up at Venice Beach, Los Angeles, when we wanted to be closer our clients like Disney, Google and Warner Bros. The foundation of the office has been from our Swedish offices to keep our culture. However, we are hiring and searching for talents as we speak when we are growing over there. Contact jobs@northkingdom.com for more information. 

New Co-owners & Partners

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We have brought in new blood into the owner group with Daniel Illic to the left (Creative Director, Los Angeles) and Jakob Nylund to the right (Senior Art Director, Stockholm). In Sweden, Martin Johnson becomes partner and will serve as Chief Growth Officer, focusing on business development in the Euro-Asia markets.

Projects

Some projects I've been involved in the last two years (I will update my portfolio with some of them (Behance) including more information).

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North Kingdom for Warner Bros & Google Chrome, "Hobbit"
Senior Art Director & Lead Designer

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North Kingdom for Disney, "Finding Fantasyland"
Senior Art Director & Lead Designer

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North Kingdom for Disney, "Christmas Card 2014"
Senior Art Director & Lead Designer

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North Kingdom for Google Chrome, "Cube Slam"
Art Director & Lead Designer

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North Kingdom for Disney Japan (prints)
Senior Art Director & Digital Artist

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North Kingdom for LEGO & Google I/O
Creative, Art Director, Concept designer

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North Kingdom for McDonalds Australia, "The Emlings"
Art Director & Concept designer for characters

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North Kingdom for Tele 2 Arena (Installation concept)
Creative, Art Director & Concept designer

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North Kingdom Lab Royale (internal project)
Art Director, Creative, Lead Designer

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North Kingdom Lab Royale (internal project)
Art Director, Creative, Lead Designer

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North Kingdom for Disney Orlando, "The Mine-Train"
Design director, illustration art direction

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Ulrika 
Digital artist

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North Kingdom for Star Wars (concept)
Art Director & Designer

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North Kingdom for TV4, "Torpederna".
Art Director & Designer

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North Kingdom for Saut Hermès (concept)
Art Director, Designer

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Acast
Art Director

Speaking
Art Directors Club Seminar, Hamburg, 2014
Adobe Creative Cloud, Creative Now World Tour, Stockholm, 2014

Awards
During 2013 - 2015 we have also got some awards at North Kingdom;

The Hobbit: The battle of the five armies (2015)
— Guldägget Sweden, Silver
— The One Show, Gold (Interface Design Craft)
— Andy Awards, Silver (Creative Technology)

LEGO, "Build With Chrome 2.0" (2015)
— The One Show, Gold (User Experience)
— Andy Awards, Bronze (Creative Technology)

The Hobbit, "A Journey Through Middle-earth" (2014)
— Awwwards, Site of the Year
— The One Show, Silver (Design Craft)
— Andy Awards, Bronze (Mobile / Creative Technology)
— CLIO, 2 x Bronze (Digital social & Technique/graphic design)
— CRESTA, Bronze (Branded Entertainment)
— FWA Site of the Month

Google, "Cubeslam" (2014)
— The One Show, Merit Award (Branded Games)

LEGO, Build with Chrome (2013 & 2014)
— CLIO, Silver & Bronze (User Experience, Digital)
— The One Show, Gold & Silver
— FWA Site of the Month
— Cannes Lion, Bronze (Web platforms - Web Service/App)

McDonalds Australia, "Emlings" (2014)
— LIA, Bronze (Branded Entertainment, Branded games)

Carlsberg, "Where's The Party?" (2013)
— CLIO, Bronze (Music - Integrated Campaign)

Paranorman (2013)
— The One Show Interactive, Gold
— Andy Awards, Silver (Website, microsite)

Disney, "Finding Fantasyland" (2013)
— LIA Silver (Visual Design)
— Andy Awards, Silver (Travel Leisure)
— FWA, Site of the Month

AT&T, Daybreak (2013)
— Cannes Lions, Silver (Best integrated content campaign)
— Andy Awards, Bronze (Mobile)

ONLY, "The Liberation" (2013)
— CLIO, Gold & Bronze (Sound Design & Graphic Design)

April 11, 2011 - 1 comment.

Minimalistic poster design for FITC, Canada

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TEN PIECES. This is mine and North Kingdoms contribution to FITC 10th Anniversary (Canada). FITC have invited 10 artists that have spoken at their conferences the last 10 years to create 10 posters. Therefore the theme was just TEN. The size will be 12 x12 inches, printed on matte 80 pound stock.

Some of the other artists are Natzke, MK12 and Kyle Cooper.

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My idea was to create something made by 10 shapes, based on a technique I used back in 2000 for a project called "The Skyscraper". I wanted to make a minimalistic symbol that both contains the word "TEN" but also something connected to North Kingdom, so I created a deer in a shape similar to our North Kingdom logotype..

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The symbols/logotypes I made September 2000 for "The Skyscraper".

Read more

Published by: Robert Lindström in Graphic Design, Logotype
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March 20, 2011 - 4 comments

Modifying logotype

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Thank you guys who posted feedback of the logotype redesign. Some of you have notified me that the minimalistic eagle was similar to the logotype for Design Made In Germany, which is true. You can say it is from the same logotype family so to speak. Not as much that it felt I really had to change it but I wanted to see if I could modified it a little to make it more unique. I mean, the logotype become even more similar when my original logotype from 2002 is based on the Germany eagle.

However, I ended up with a version where I have used a solid circle underneath and a slighter bigger cross symbol. The eagle symbol become more minimalistic then before which is good when it is the cross that is the core of the logotype.

Spontaneous I think the eagle loses to much of its symbolic language. And maybe it becomes too minimalistic? If I have time I will do some more versions later this week.

Published by: Robert Lindström in Graphic Design, Logotype
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March 5, 2011 - 12 comments

New Designchapel logotype

logotype design

My original logotype, the heraldic eagle, have felt out of date and maybe little impersonal, so the last five-six years I have more and more just used the cropped cross in different ways. I have now finished an idea where I mix the eagle, the circle and the cross in a much minimalistic way, which I think represents me better. So the plan is to use this logotype from now on.

Published by: Robert Lindström in Graphic Design, Logotype
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December 4, 2010 - 1 comment.

WIP — designing FWA award certificates

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WORK IN PROGRESS — This autumn I got an amazing assignment from Rob Ford at FWA; to design four prints for their awards.

The basic idea was to make something that would look good on your wall, and even better if you would have a collection. Rob Ford wanted to have a different award certificate for FWA, a vision I liked very much. However, the design have to be simple in a way, when it still is an award. You should be proud of it, and not feeling that you have a piece of art on the wall you maybe don't like. The typeface and the design are taken from the FWA digital award ribbons, which made me start thinking of knitting, which also looks like pixel art in a way. Both knitting and pixelart are just handcraft, which matched the idea perfect when the projects you see on FWA are filled with that

Some lines from the brief;

"They could all be the same format but with a slightly different colour style to resemble the level of award. I've attached all of the award ribbons in case they help in any way and I have also attached the FWA logo in eps format."

"I have thought in the past how it might be cool to have a 3D trophy image on the award certificate but I really have no requirements on the design style or idea. Of course, FWA is all about being progressive, original and innovative so I'm sure you will have that in mind anyway."

(The award would not come with a wooden frame btw, I just wanted to see how it would look like.)

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The four certificates — SOTM (Site Of the Month, SOTY (Sity Of The Year), PC (People's Choice) and SOTD (Site Of The Day). I added some awards from us at North Kingdom to see how it could look like.

SOTM, SOTY and PC will be printed and sent over. SOTD will be available for downloading. Some test prints will be made next week.

— This post will shortly be updated.

October 4, 2008 - Comments Off on Case #114 / Logotype Collection

Case #114 / Logotype Collection

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Some samples of the logotypes I have done during my years as a designer. I usually don't draw logotypes but it happens, and when I do I really enjoying it.

Published by: Robert Lindström in Logotype

September 13, 2005 - Comments Off on Case #98 / Logotype Design

Case #98 / Logotype Design

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Project: Corporate Identity. My work: Art Director & Designer. Client: Arctic Gourmét, Station Åtta and Matfestivalen, Skellefteå.
Information: Some logotypes made during 2005.

Published by: Robert Lindström in Logotype
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April 15, 2005 - Comments Off on Case #94 / Station Åtta

Case #94 / Station Åtta

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Project: Corporate Identity. My work: Art Director & Graphic Designer. Client: Station Åtta, Skellefteå.
Information: A new modern night club in Skellefteå needed a new identity. Illustration by Charlotta Havh.

Published by: Robert Lindström in Graphic Design, Logotype
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