Project: Application, site & blog
Made by: North Kingdom
Disciplines: Art Director & Lead Design
Client: BBDO NY and AT&T
— The Wired Magazine
The “Jack Boxer” app is in the story built by an underground organization with the same name. The app is mainly a way for them to communicate securely using text, image and audio messaging. The “Jack Boxer” is found in Daybreak, which is a web TV series deeply integrated with an immersive digital layer. It’s a continuation of a sidetrack from the tv serie
“Touch” with Kiefer Sutherland.
The Daybreak main story unfolds in five, roughly ten minutes long episodes shown on daybreak2012.com and fox.com. But the story doesn’t end there, rather the opposite. On websites and via the smartphone app, the viewers can explore different fragments of an exciting and complex journey. The Jack Boxer application lets the audience be a part of the main character hunt to succeed with his mysterious mission. The app together with jackboxers.com lets fans dig deeper into the Daybreak experience. Much deeper.
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