GAME KEY ART

Need For Speed

Project: Cover Art

Made by: North Kingdom

Disciplines: Lead Designer
Client: EA/Dice)

Year: 2012/17

Behance

Cover Art for Need for Speed: Heat. I was responsible together with a small team from North Kingdom for concepting, sketching, comping and finishing the final assets for the key art, as well as the teaser and the deluxe edition artwork.

 

At NK, we are always striving to learn, take on projects that we haven’t taken on before and play to the passions of our team. This project played to all of those factors. 

In the NFS cover art project, we entered into a whole new world for ourselves and learned the ins and outs of what it takes to make game cover art. Our final delivery was three artworks- for the standard and deluxe packages as we

ll as a supporting piece. This project was also key in building our relationship with the client which lead directly to building the companion/marketing customization app for pre-game hype.

NOTE: Lot of the images below are pure concept ideas where car models and some images are borrowed and not assets from EA.

.

DELUXE-2160X2160-2
DELUXE-2160X2160-close-up
Deluxe-step2
Standard-Edition-Close-up-2K-2
Standard-Edition-CloseUp-Map
Standard-Edition-Close-up-2K-1
STANDARD-EDITION-uppdelad-3
need-for-speed-heat-nordic
need-for-speed-heat-ihlette-cipot-keszit-a-puma_1
urr9i1vldct31

 

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

NFS-thumbs-collection-1
NFS-thumbs-collection-2
1
red-CONCEPT-1-1030×1200-2
mr-death-
poster-wide
SUPPORTART_1_CONCEPT-1-1030×1200-2
SURVIVE-THE-NIGHT-3-_-CONCEPT-1-1030×1200-2
3-COPS-_-TOPPSKOTT_-CONCEPT-1-1030×1200-2
Cops_Nologo_

 

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

NIGHT-X-CONCEPT-1-1030×1200-2
X-NFS_GATE4_COMP
EA-CONCEPT-2
EA-SPOTTED-2
EA-CONCEPT-1
YOU-ARE-SPOTTED_SART_SNETT-OVAN-2
SURVIVE-THE-NIGHT-3-_-CONCEPT-1-1030×1200-2
EA-SPOTTED-4
YOU-ARE-SPOTTED__ABOVE-NIGHT-med-logo

 

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

poster2
2
skiss3
motorcyckel
PIGS-IN-NEON-3
LASER-2-b
CAR-CUSTOMIZATION-DEPTH-SPLIT-4
NFS-POSTER-3
unruly2
DOUGHNUTS-GHOST-TRAIL-CITY-CLOSE-1

 

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

REFLECTIONS-TEASER-NIGHT-2
EA_HERO-CAR__REFLECTIONS_TEASER__NIGHT_COPS_2
REFLECTIONS-TEASER-NIGHT-4
NFS-Sketch-6
9
NFS-Polestar_-Tail-design-3-b
Tails-NFS-Wide-3
Tails-NFS-Wide-1
Tails-Cloner-_-SCENE
SUP-ART-2-A-alt-5-w-safe
SUP-ART-2-A-w-safe
Teaser-Close-side
SUP-ART-1-__-FRAMING-COPY
tails
Standard-ICONIC-POSTER_CIRCLE_RED
NFS-Polestoar_-Tail-design-1
NFS_GATE4_COMP_TEASE-A
Hero-Car-Doughnut-teaser
DANCE-BUILD-CREW_ABOVE
graphic
LASER-4
NFS_GATE4_COMP_TEASE-B2
DELUXE-DELUXE-LOW
AT_NFS_Wip_v06-copy-3
TEASER_-THE-GATE_-RAW-CONCEPT-ART-FINAL-W-COPY


Contacts

hello@designchapel.com
Stockholm, Sweden

Working at North Kingdom
Family of North Alliance 

 


All work © 2002 — 2018 Designchapel, North Kingdom & North Alliance
All rights reserved.  

Powered by Media Temple web hosting. 

 

View