AI GENERATED CONCEPT ART
League of Legends
Project: Concept Art
Made by:Designchapel & Midjourney
Role: Art Director & Lead Designer
Client: Designchapel
Year: 2023
In October 2019, our company collaborated with RIOT to celebrate their 10th anniversary by launching a campaign for one of their most popular games, League of Legends. The campaign was designed to create a fun and engaging experience that would resonate with the community and evoke their fondest memories of the iconic game..
We leveraged advanced technology to create a captivating Web GL experience that involved character animations, ambient sound, soundbytes spanning 10 years of history, and dozens of targeted foley effects. The campaign ran for 72 hours, offering an immersive experience that kept the audience glued to their screens.
Thanks to our innovative approach, the campaign received more than 1 million page views, making it the most viewed web project in the history of Riot EU. Our collaboration with RIOT on this project exemplifies our commitment to delivering exceptional digital experiences that captivate and engage audiences.
I created the initial design for the monument using Cinema 4d. However, to further enhance the project's visual appeal, I partnered with the immensely talented illustrator Anton Stenwall. Anton was responsible for creating the final version of the monument, including all of the background images..
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