Last month we launched a pretty cool project at Times Square for LG on their huge LED screen. A project within the project was to create a character, a process I will show here below. Usually I don't work as an illustrator but sometimes it happens...
Overall we created over 50 characters during two hectic weeks...
A — Final direction from client B — My redesign and modification of the character when we wanted him more mature and cool C — Klaus Lyngeled (Character Designer och Animation Director) did some tweaks on my sketch D — The final character made in Unity 3D
When a project have a character in focus it's of course super important to give him a look that works both for the brands philosophy and the project itself, a combination that can be very tricky sometimes. This autumn I helped one of our teams with some early concept ideas and development of a character for LG. The character was going to have artificial intelligence and "live" inside the biggest LED screen in NYC; a huge 15x25 meters display (1984x1136 resolution) on Times Square. His name is Gil (Life Is Good backwards) and he's LG's Good News Ambassador. Gil is animated in real-time 3D (Unity 3d) which means instead of using loops of pre-rendered animations, he actually can respond differently to messages, weather reports or news feeds so that he feels really alive
