January 4, 2011Comments are off for this post.

The Making of “Gil”, the character

rob_lg_gil_img_2343

Last month we launched a pretty cool project at Times Square for LG on their huge LED screen. A project within the project was to create a character, a process I will show here below. Usually I don't work as an illustrator but sometimes it happens...

Overall we created over 50 characters during two hectic weeks...

gil_dev1

A — Final direction from client B — My redesign and modification of the character when we wanted him more mature and cool C — Klaus Lyngeled (Character Designer och Animation Director) did some tweaks on my sketch D — The final character made in Unity 3D

When a project have a character in focus it's of course super important to give him a look that works both for the brands philosophy and the project itself, a combination that can be very tricky sometimes. This autumn I helped one of our teams with some early concept ideas and development of a character for LG. The character was going to have artificial intelligence and "live" inside the biggest LED screen in NYC; a huge 15x25 meters display (1984x1136 resolution) on Times Square. His name is Gil (Life Is Good backwards) and he's LG's Good News Ambassador. Gil is animated in real-time 3D (Unity 3d) which means instead of using loops of pre-rendered animations, he actually can respond differently to messages, weather reports or news feeds so that he feels really alive

Read more

November 23, 2010Comments are off for this post.

WIP — North Kingdom is building Mr X

rob_-1800

WORK IN PROGRESS, NORTH KINGDOM — Right now we at North Kingdom are doing a really cool, but still secret, project for a client in USA. One part of the assignment is to build our special designed character in real. I have never been involved in physical character building before, but I had Tobias Allanson in mind during our whole creative concept period. Tobias, who's from my hometown Skellefteå, created a character called Gorg for Ingemar Backmans snowboard company Allian for 8-9 years ago. A very adorable character I just loved. Backman is also the co-founder of the very cool clothing brand WeSC.

These photos did I take yesterday at Allansons studio here in Stockholm. Our character is very naked for the moment (which is good, otherwise I couldn't show him) but at least you can see some technical solutions which looks pretty cool. More to come...

rob_-1803
rob_-1846-10
rob_-1831-8

— This post is also found at the North Kingdom blog.