All Posts in Characters

January 4, 2011 - 7 comments

The Making of “Gil”, the character

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Last month we launched a pretty cool project at Times Square for LG on their huge LED screen. A project within the project was to create a character, a process I will show here below. Usually I don't work as an illustrator but sometimes it happens...

Overall we created over 50 characters during two hectic weeks...

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A — Final direction from client B — My redesign and modification of the character when we wanted him more mature and cool C — Klaus Lyngeled (Character Designer och Animation Director) did some tweaks on my sketch D — The final character made in Unity 3D

When a project have a character in focus it's of course super important to give him a look that works both for the brands philosophy and the project itself, a combination that can be very tricky sometimes. This autumn I helped one of our teams with some early concept ideas and development of a character for LG. The character was going to have artificial intelligence and "live" inside the biggest LED screen in NYC; a huge 15x25 meters display (1984x1136 resolution) on Times Square. His name is Gil (Life Is Good backwards) and he's LG's Good News Ambassador. Gil is animated in real-time 3D (Unity 3d) which means instead of using loops of pre-rendered animations, he actually can respond differently to messages, weather reports or news feeds so that he feels really alive

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Published by: Robert Lindström in Graphic Design, Illustration, Installation
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November 23, 2010 - Comments Off on WIP — North Kingdom is building Mr X

WIP — North Kingdom is building Mr X

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WORK IN PROGRESS, NORTH KINGDOM — Right now we at North Kingdom are doing a really cool, but still secret, project for a client in USA. One part of the assignment is to build our special designed character in real. I have never been involved in physical character building before, but I had Tobias Allanson in mind during our whole creative concept period. Tobias, who's from my hometown Skellefteå, created a character called Gorg for Ingemar Backmans snowboard company Allian for 8-9 years ago. A very adorable character I just loved. Backman is also the co-founder of the very cool clothing brand WeSC.

These photos did I take yesterday at Allansons studio here in Stockholm. Our character is very naked for the moment (which is good, otherwise I couldn't show him) but at least you can see some technical solutions which looks pretty cool. More to come...

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— This post is also found at the North Kingdom blog.

Published by: Robert Lindström in Behind the scene, Miscellaneous
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