June 2, 2012Comments are off for this post.

The End in Cancun, Mexico


Last weekend I was invited to speak in Cancun, Mexico at a design conference called “The End” along with guys like Hydro74, 123Klan and Adhemas Batista. The event lasted for two days where I got the chance to meet some amazing designers and illustrators. The whole week was amazing, everything from arrangement to the sunny weather! The world is as usual very small. My speech was sponsored by Illogical Questions who bought a framework from me 6-7 years ago.

Photo cred: Stage photos by Mauricio Hialdeg Mastache Orivio and Raúl Terán.


The amazing Adhemas Batista was talking about "Selling Colors".


Except talking about our recipe with stuff like "find and follow the butterflies in your stomach" and "being one big brain" my speech was based on seven North Kingdom projects from the last five years, where I from an Art Directors point of view presented some behind the scene stuff.

I also talked a little bit about my background as Art Director and what I did for 10-15 years ago; when I didn't had any interactive education, it was ideal to start working in a branch that both was immature and new. It was all about learning by exploring, and it still is. Above is a slide from my keynote, showing two sites that meant a lot for North Kingdoms beginning; Designchapel, which is my personal site from 2002 with over 1m visitors the first year, and Vodafone Future, from 2003, that become the world´s most awarded site 2004.

The projects I talked about was these:

Get The Glass — Read more
Adidas Teamgeist — Read more
GIL Time Square installation — Read more
Woodbot — Read more
Netguys — Read more
ROME — Read more

The only project I hadn’t been involved in was just our ONLY "The Liberation" project where Jakob Nylund was the Art Director. I wanted to talk about this project cause I loved how he had worked with the film structure, the design and the logotypes. Really great stuff!

ONLY "The Liberation" — Read more

— Some tourist photos


Ulrika and my amazing view from Hotel Riu Cancun balcony.


Day two, a couple of hours before my speech. On stage; Golpeavisa, the digital design who created this amazing event. The event was placed in a local club with around 300 in the audience.


Adhemas Batista and Joshua M. Smith (Hydro74) from Maya ruin visit, the day after the event. It was amazing to be there 2012. Will this be "The End" for real? The guide didn't mention it so I guess not...


— iPhone photos (color correction by the Camera+ app)


Thank you so much Golpeavisa! We had a great time in Mexico! :)

January 3, 2011Comments are off for this post.

D&AD President’s Lectures — Digital Monarchy


The 12th of May 2011, Marcus Ivarsson and I will speak at D&AD President's Lectures in London, invited by Jane Morley.

About D&AD President's Lectures — D&AD Events exist to inspire, stimulate discussion & fuel debate. Speakers at D&AD President’s Lectures represent the best in their creative fields whilst Sharp’ners offer the opportunity to share opinion & exchange ideas in a more informal setting. D&AD Workout is a series of challenging workshops taught in unusual ways by unexpected people.

Suggested title — Digital Monarchy
"D&AD Black Pencil-winning North Kingdom is a world leading digital creative agency. Their spiritual home is Skellefteå, a small town next to the polar circle in Sweden. Depending on the season, the team enjoy 23 hours of sunshine or darkness a day.

Renowned for their stunning digital production combining 3D, live action and brilliant art direction, the team create beautiful interactive communication as on projects such as ‘Get the Glass’, ‘Teamgeist’ for Adidas’ and Vodafone’s ‘FutureVision’.

For North Kingdom’s debut lecture in the UK, co-founder Robert Lindström and senior producer Marcus Ivarsson will delve deep inside their favourite projects to and explain in detail how they were created."

Thanks for these fine words Jane! It is our debut lecture for D&AD but we have been in UK before. Actually, I did my absolute first lecture ever in London back in 2000, for Flash Forward.

However, if you are in London this spring, come and join us for a fun night.

October 16, 2010Comments are off for this post.

No FITC in Tokyo/Seoul, but in Graz, Austria

After Toronto this spring, I have got an invitation to speak at FITC in Tokyo and Seoul this December, but unfortunately I can't go when the timing wasn't the best. It's a really shame when I just love Japan and I have never been to Korea. However, Shawn Pucknell, FITC, also invited me to another interested event, this time in Austia in June 2011. FITC is working with a music festival called Springfestival in Austia to produce an interactive event in addition to their existing music event. It seems to be a pretty big event with "over 250 national and international DJs, Live-Acts & Visual-Artists, 14 event locations (4 main & 10 small) and 15000+ people attend every year in total". Sounds like the Springfestival can be pretty cool. It's a really honor and inspiration for us to visit these events to speak about our work. Usually I don't speech so often cause of ongoing projects and it takes some time to prepare this trips, but it happens maybe once or twice a year.

Note — FITC at Springfestival isn't confirmed yet.

July 2, 2010Comments are off for this post.

Going to Trondheim & hello VARSKO!


I have been invited by Ståle Gerhardsen to a design/typography conference tomorrow called hello VARSKO!. I will speak about North Kingdom, adidas, design, illustration, typography... and some other things that could be inspiring. Therefore I have spent my Friday night on my sofa, preparing my presentation. Luckily the World Cup is still running on the TV, and it will be very inspiring to hear the other designers talk tomorrow and to see what's going on in Trondheim.

VASKO is a society that supports creative visual communication and has its focus on the artists that dare challenge and break rules. Through exhibitions and happenings the organisation wants to show the world what is going on in the design underground in Norway, especially in our region Trondheim.

May 7, 2010Comments are off for this post.

North Kingdom speaks at FITC Toronto, 2010

toronto fitc 2010

Last week David Eriksson (CD/CEO) and myself came back from Toronto and FITC 2010. North Kingdom where invited by Shawn Pucknell to speak at this, in my eyes, very professional managed conference with nice variation of speakers. FITC is an event for the design and technology community, which is now held for the 9th year. I where in Toronto and spoke back in 2007 and was already then very impressed by the arrangement at Hilton Hotel. This year’s theme was Playground. ”Which is all about...playing!”

All photos here below is taken from FITC's photostream on Flickr

FITC 2010 Toronto

During Saturday, the day before everything started, FITC had a 'Get a Job' day where we spoke about how to apply and what you as a student should think about. If you are a designer it is pretty much about portfolio, portfolio and portfolio, and that you can work in a team, which is just as important.

Read more

September 9, 2008Comments are off for this post.

North Kingdom goes Tokyo


We at North Kingdom where invited to the APTM4 conference in Tokyo recently (big thanks to Yosuke Kurita). Therefor David Eriksson and I went to Japan for a week. It was very inspiring meeting guys like Even Roth from Graffiti Research Lab, the cool guys at SemiTransparent Design, Abe-san & CO at Ogilvy Tokyo among others. We also visited the “Now Updating…” exhibition by Yugo Nakamura and Tha Ltd. Amazing stuff! I love Tokyo!

David and I where also interviewed by the Japanese magazine “Web Designers” as you can see on the other picture here above.

April 30, 2008Comments are off for this post.

North Kingdom goes Toronto & FITC 2007


We were invited to Toronto and FITC 2007 this year, so Staffan Lamm and myself visited this beautiful town in Canada. Everything was located in Hilton Hotel and we where very impressed how professional arranged this Flash festival was!. Big thanks to Shawn Pucknell among others. We had the last lesson, the last day, and we could not believe our eyes when over 1000 came to see our presentation. We talked about some of projects we have done at North Kingdom. "How is a small company like North Kingdom, located in the north part of Sweden, thinking and working so leading global brands/agencies would like to work with them? North Kingdom will go through some recent projects from sketches and ideas to final production."

Unfortunately we didn't see so much of the others presentation when we where preparing ours the days before.


Speakers poker on the night, here with me on the left side. Photo by Shawn Pucknell.

A short review from Ping Mag, Japan.

May 24, 2007Comments are off for this post.

North Kingdom goes Barcelona & OFFF


WOW! What a town! Lovely Barcelona! We took a weekend off the whole company (North Kingdom) and went to Barcelona to get some inspiration! Me and David Eriksson also did some speaking at the OFFF conference which took place the same weekend. We were invited to OFFF together with Jorge Calleja, who we did the Get the Glass project with (when he was working for Goodby). Our speaking was about just that project! We had a great time in Barcelona! Met lot of cool people and I had a chance to met Scott Hansen who I have know through email during a couple of years.

Read more

October 22, 2006Comments are off for this post.

North Kingdom goes Montreal (Journée Grafika & ADAPT 06)


We visited ADAPT 06 in Montreal this autumn with some of the best digital artist in the world. I had the chance to see some of Hollywood´s best digital artists showcase the techniques behind their works in 2D & 3D.
The main reason of why I was in Montreal that week was because I where speaker at Journée Grafika, a web/design conference. At the conference we met Sid Lee (also speakers) who invited us to there office. They are the guys behind the magnificent MGM Grand site. Cloudraker was another nice agency we met and visited.


At ADAPT 06 I met a legend; my new topp favourite artist; Syd Maed! He has been designing futuristic concepts for corporations and the movies (including Blade Runner, Tron and Mission Impossible 3) since the '60s. He is making "retro future" in a way I have not seen anywhere else, and he does not even use the computer!


Another great artist I had the chance to see was Mark Goerner! Stunning work from one who has make concept drawings for Minority Report, X-Men 2 and Superman Returns. Mark is currently working on James Cameron´s Battle Angel to be released in 2009.

Thierry Doizon gave a lecture in speed painting and I can just say "WOW!". His team was demonstrating the use of custom brushes and team work. Just f***ing amazing what they could make by drawing for 1,5 hour.

Some other really great artists I had the chance to see; Dylan Cole, Christian Lorenz Scheurer, James Clyne and Sebastien Larroude.


Stockholm, Sweden

Working at North Kingdom
Family of North Alliance 


All work © 2002 — 2018 Designchapel, North Kingdom & North Alliance
All rights reserved.  

Powered by Media Temple web hosting.