May 18, 2011Comments are off for this post.

Sweden is minimalistic

idn sweden is minimalistic

"Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”."

"Clean, unfussy, functional, minimalist... these are the kind of adjectives that would spring to most people's mind when the subject of Swedish design is raised."

In the latest issue of IdN, v17n6: Minimalism Issue, you find lot of Swedish creatives from varies fields. Really cool to see what's going on in the neighborhoods;

— Oskar Kron Design (Stockholm, Sweden)
"I find it interesting how typography can set a tone or convey a message in the way it is treated rather than what it necessarily says. It’s a bit like a bolt, it just holds everything together."

— Anneli Olander (Stockholm, Sweden)
— Chevychase (Stockholm, Sweden)
— Diftype (Umeå, Sweden)
— Slobodan Zivic (Stockholm, Sweden)
— Bergen (Stockholm, Sweden)
— Daniel Carlsten (Stockholm, Sweden)
— Dalston Creative (Stockholm, Sweden)
— RBG6 (Stockholm, Sweden)
— BVD (Stockholm, Sweden)
— Patrik Lindell (Stockholm, Sweden)

More minimalistic stuff here.

December 25, 2010Comments are off for this post.

Meeting with Celia Calle

celia calle

Last week I was in New York for some interesting meetings and for the launch of our LG project (more about that later). I have been in contact with the great illustrator Celia Calle for many many years and now, finally I had a chance to meet her in NYC one night. We had a lot of interesting discussions over some wine. She encouraged me to start illustrate again and she was also so kind to give me her new book and one of her lovely prints (which fits my Designchapel very well :).


She made fun of me when I had so hard to find time for our date because of the LG launch.

June 20, 2010Comments are off for this post.

Creative Summit 2010


Earlier this week Creative Summit (a VIP event, open only for 150 delegates) took place in Skellefteå. It is an event operated by The Lodge, a creative hub consisting of prolific Skellefteå-based companies working within the field of digital media.

It was some really inspiring days with Brian Solis, Peter Espersen (Lego), Peter Engel (Zentropia) and Teenage Engineering among others. If you want to read about it, a great sum up is made here by Filmarc:

Creative Summit — Day 1
Creative Summit — Rounding up

Foto by Paulina Holmgren.

May 31, 2010Comments are off for this post.

My new rules for everything!


Great guidelines from Seth Godin! So simple and so true!

March 3, 2010Comments are off for this post.

Winter Inspiration

It was a while ago since my last post of inspiration, but here are some of the best links lately with focus on new technology:

MeBot — MIT's most expressive telepresence robot yet.
Xbox Project Natal Painting Demo — Xbox are for sure doing some interesting stuff with their Natal Project!
The Mill's "Apples" — Amazing use of an iPhone and a custom tracking rig together with CGI

The Wired Tablet App — A video demonstration from Wired and their thoughts.
Mag+ — Nice research project from Bonnier R&D. And great move to launch it a week before iPad :)

Nitendo Facetracking — This is cool. 3D combined with facetracking on a DS. I think we will see lot of this in the future.
3D Face Technology — Little old footage taken from Japanese TV. But still very good!

“And Then There Was Salsa” — Very cool Vimeo takeover!
Macro Kingdom — 5DmarkII and a MP-E 65mm lens. Amazing!
Rhonda — A new cool way to draw stuff in 3D.

OK Go "This Too Shall Pass" — A really cool music video by James Frost.
Three reasons why storytelling is the key to success — Great and simple article about storytelling online.
10 Big Marketing Predictions For 2010 — Let us see how much will be true!

February 19, 2010Comments are off for this post.

130 tracks for a creative day at work


I have always enjoyed listen to music meanwhile I work creative, specially when I'm sitting at the office or at coffee shops. For me it's so important that I can shut down everything around me to find my creative mood, my creative "capsule".

Here is my playlist on Spotify for you who also like to work with easy listening music: Designchapel — A creative day at work

January 25, 2010Comments are off for this post.

Inspiration: TED & Sagmeister

” TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design.”

During my last vacation I brought my iPhone loaded with movies from These short talks (3-10 min) had a big variaty of both quality but most of them are very interested listen at. Here are a few that caught my mind so far:

Stefan Sagmeister — The power of time off
”Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. He explains the often overlooked value of time off and shows the innovative projects inspired by his time in Bali.”
— Very interested so hear about how they are doing at Sagmeister Inc. to keep up the creativity. I love to see people finding their own way to work because good creativity isn’t, and have never been, something you can get from a line production. Just sitting in front of your computer will never make you very successful.
From the sabbatical year Stefan found out that “Everything we designed in the seven years following the first sabbatical, had originated in that year” Of course, it is hard to do as Sagmeister Inc. if you not are very economical independent, but we can learn a lot from their thinking.

Richard St. John — 8 secrets of success
“Why do people succeed? Is it because they're smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success.”
— This is a very short movie about how to success in your business. Lot of humor but so so true! Check it out!

Imogen Heap — "Wait It Out"
"Imogen Heap plays a powerful stripped-down version of "Wait It Out," from her new record, Ellipse."
— I just love her!

August 7, 2009Comments are off for this post.

Summer Inspiration

Microsofts Body Recognition Project — Where will this end? This system seems to be sold with every Xbox in the future.
EyePet — I think this can be huge as well! PlayStation is using the Eye camera to bring a furry pet to life in your living room.
New York Nearest Subway — An augmented Reality App for iPhone that make it easy to find your subway.
ihologram — Nice app for iPhone that gives the illusion of a 3d hologram. I think we will see lot of this kind of stuff during 2010.
Social networks are getting huge — Social networks are getting so huge that many of them are competing in size with some of the largest countries in the world.
RUSE — I just want this table to be reel! Great to see our old friend Joseph Leroux from Coca Cola Zero as one of the actors.
Samsung Magic Unboxing — When do we have these kind of boxes? Nice idea but a very cheap end on the video.
Augmented Reality — Seems to be everywhere these days.

June 19, 2009Comments are off for this post.

Creative Summit in Skellefteå


Jeff Voris (Disney, LA), Miguel Moreno Toscano (Coca Cola) and Andy Orrick (The Mill). It has been some very inspiring days in Skellefteå this week with the Creative Summit.

"Creative Summit is a VIP event arranged to strengthen, introduce and bring companies, industry people and creative talents together on both a regional, domestic and international level. The event is only open for 125 delegates each year." — Creative Summit


Lunchbreak. Peter Olofsson has designed the new North Kingdom tshirt.

Read more

March 4, 2009Comments are off for this post.

Februari Inspiration

Augmented Reality from Lego. Great to see a brand using AG which is really useful and engaging!
World Builder by filmmaker Bruce Branit. Pretty cool short movie with a digital fantasy world.
Headtracking with AG. When will we see the first websites using headtracking? Or when will the first game arrive?
Vision 2019 by Microsoft Lab. I always love to see visions of the future.

February 13, 2009Comments are off for this post.

January Inspiration

The T-Mobile Dance - An amazing “spontaneous” Flash Mob Dance at London Train Station.
Coraline by Wieden + Kennedy. How to get a broader audience to be excited about a movie.
Did You Know - Fantastic video on the progression of information technology.
Kate Moss Hologram - Holographic Projection of Kate Moss for Alexander McQueen, 2006.

December 19, 2008Comments are off for this post.

December inspiration

"December inspiration" is a collection of some of the best stuff I have seen this autumn, when this is my first inspiration post. The red thread is new technique and I´m very curious to see what 2009 have to offer!

G-Speak by Oblong Industries. - This is a new system that really takes the Minority Report UI into reality.
I want You to Want Me by Jonathan Harris. - An interactive installation at MoMA in New York. So simple but so excellent done!
Augmented Reality. - AR is a field of computer research which deals with the combination of real-world and computer-generated data.
Subway Installation / Digital Poster by Ginga Interactive. - I guess we will have this kind of installations all around us pretty soon.
Air Force One tagged by Droga5. - Awesome idea! 0 dollar spent on media, 150 million views.

September 9, 2008Comments are off for this post.

North Kingdom goes Tokyo


We at North Kingdom where invited to the APTM4 conference in Tokyo recently (big thanks to Yosuke Kurita). Therefor David Eriksson and I went to Japan for a week. It was very inspiring meeting guys like Even Roth from Graffiti Research Lab, the cool guys at SemiTransparent Design, Abe-san & CO at Ogilvy Tokyo among others. We also visited the “Now Updating…” exhibition by Yugo Nakamura and Tha Ltd. Amazing stuff! I love Tokyo!

David and I where also interviewed by the Japanese magazine “Web Designers” as you can see on the other picture here above.

August 21, 2008Comments are off for this post.

North Kingdom goes Los Angeles (Siggraph 2008)


Mathias Lindgren and I went to Los Angeles and Siggraph 2008 (short for Special Interest Group on GRAPHics and Interactive Techniques) to check out the worlds leading computer graphics (CG) conference. As an Art Director I think it is very important to know what is going on out there, and Mathias, who are our 3D artist, to find new techniques and methods. Great inspiration when you need to find cutting edge solutions for different projects!

One of the best speakers was Tippet Studios who talked about how they did “Cloverfield”. We was amazed by their engagement and how they have used their creativity in the technical level. We also saw lot of great Behind-The-Scene speakers showing stuff from movies like ”The Mummy”, ”Indiana Jones, ”The Hulk”, ”Speed Racer”, ”Iron Man”, ”Narnia”, ”Wall-E”, The X-Files_ I Want to Belive” and ”The Golden Compass”.

Read more

February 23, 2008Comments are off for this post.

D&AD Webjury 2008


This spring I had the honor to join the D&AD 2008 Website Jury in London. First two days of voting from home and then three days of voting and discussing at ExCel in London. It was a very inspiring and fun!

Read more

January 29, 2008Comments are off for this post.

Reform & Revolution

Andreas Philström(AD, North Kingdom) and I have just launched a design inspiration blog called Reform & Revolution with authors like Rob Ford (FWA), Chris Hewitt (dstrukt), Peter Jaworowski (The Hejz) among others. Here we will post and discuss stuff that inspire us!

June 15, 2007Comments are off for this post.

Beckmans inspire!

Kenny Lindström and I went to the final exhibitions of Stockholm design schools this spring. We visited Forsbergs, Beckmans, Berghs and Konstfack.

It was very inspiring and it was also very surprising to see how big different it was between the quality of the four exhibitions. Beckmans was in my eyes the absolute top school this spring! Both the exhibition itself and the work of the students were very professional!

April 7, 2007Comments are off for this post.

Allan Lundström, my uncle & my guru


Allan was a lovely friend, a big expert and the one I always looked up to! He was absolute brilliant within photography, painting, sculpturing and poetry. He was a perfectionist and could talk about a grey scale in his photography for hours. Allan died the summer of 2005, only 58 years old. A very big tragedy for us all. You will always be a big part of our lives! We will always remember you!

Allan Lundström, 46.12.08 - 05.07.16

October 22, 2006Comments are off for this post.

North Kingdom goes Montreal (Journée Grafika & ADAPT 06)


We visited ADAPT 06 in Montreal this autumn with some of the best digital artist in the world. I had the chance to see some of Hollywood´s best digital artists showcase the techniques behind their works in 2D & 3D.
The main reason of why I was in Montreal that week was because I where speaker at Journée Grafika, a web/design conference. At the conference we met Sid Lee (also speakers) who invited us to there office. They are the guys behind the magnificent MGM Grand site. Cloudraker was another nice agency we met and visited.


At ADAPT 06 I met a legend; my new topp favourite artist; Syd Maed! He has been designing futuristic concepts for corporations and the movies (including Blade Runner, Tron and Mission Impossible 3) since the '60s. He is making "retro future" in a way I have not seen anywhere else, and he does not even use the computer!


Another great artist I had the chance to see was Mark Goerner! Stunning work from one who has make concept drawings for Minority Report, X-Men 2 and Superman Returns. Mark is currently working on James Cameron´s Battle Angel to be released in 2009.

Thierry Doizon gave a lecture in speed painting and I can just say "WOW!". His team was demonstrating the use of custom brushes and team work. Just f***ing amazing what they could make by drawing for 1,5 hour.

Some other really great artists I had the chance to see; Dylan Cole, Christian Lorenz Scheurer, James Clyne and Sebastien Larroude.

Stockholm, Sweden

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