ONLINE EXPERIENCE
Coca Cola Zero
Project: Website experience
Roles: Art Director & Lead Designer
Made by: North Kingdom
Client: Coca Cola Germany
Year: 2009
We collaborated with Coca-Cola Germany to offer a unique, unconventional perspective on Euro 08 and celebrate football "as it should be" from a masculine standpoint.
We worked closely with Coca-Cola Germany to develop the online concept for the Coca-Cola Zero challenge. From concept to filming, production, and delivery, North Kingdom took on the responsibility, collaborating with our trusted partners and subcontractors.
Our main challenge was to create a unique game experience that seamlessly integrated with Coca-Cola's existing direction of "life as it should be."
Our solution was the creation of an online browser-based action game. Users would step into the shoes of the protagonist, Tim, and embark on his adventures to experience UEFA EURO 2008 and football as it should be. Tim's story began when he purchased a bottle of Coca-Cola Zero and was approached by three captivating women who would reveal the true essence of life and football. However, his ultimate goal was to reach the VIP area inside the arena in time for the match's commencement. The game's objective was to overcome various challenges, accompanying Tim on his journey towards the inner sanctum of the arena. Would he make it to the VIP area on time and fully experience UEFA EURO 2008 and football as it should be?
This campaign targeted young German men, specifically those aged 20-29 years old, and was tailored for the German market.
Highlights of the project include receiving accolades such as FWA Site of the Day, FWA Site of the Month, Clio Awards Bronze, and Cannes Lions Silver. Furthermore, the campaign expanded to over ten markets beyond Germany, gaining international reach.
Behind the scene —
These images showcase the creative journey involved in bringing the project to life.
