NEXT GEN RACING
EF Collection
Project: Animated series, character design & interactive
Made by: North Kingdom & EF
Role: Art Director & Lead Designerr
Client: EF Education First
Year: 2017 — 19
North Kingdom
EF Education First
EF Small Stars
For three years, North Kingdom worked closely with EF to promote their digital channels. The projects varied a lot and we worked with both their offices in Shanghai and Switzerland.
1 — ARGYLE, EF PRO CYCLING
In 2019, EF Education First Pro Cycling is set to race cycling’s most iconic races & tackle alternative events off the beaten path of traditional road racing.
Therefor Joel Hladecek, Worldwide Creative Officer at EF Education First, wanted us to see if we could help them develop a crocodile character with the keywords "Our guy, Argyle". For final delivery we presented the design of the character in three different poses.
2 — Small Stars
Together with EF we created Small Stars, a digital program that gives 3-to-6 year olds in Asia a fun way to learn a new language. Our ambition was to create a world in which kids could learn in a creative way.
We designed a range of characters, illustrated over 1500 concepts and created a 360 learning platform with interactive puppets. We developed the characters and their world in 3D, and created an animated series with 30 episodes. We did everything to invent a fantastic journey for young learners.
EF is one of the largest English-language training providers in China, with over 300 schools across 60 cities including Beijing, Shanghai and Shenzhen.
My role was Art Director/ Lead Designer with close coloboration with Joel Hladecek,
Worldwide Creative Officer at EF Education First.
Work in progess of character development. Original 2D illustrations was made by EF Asia. Everything else have we done internally at North Kingdom.
3 — Booking Flow
One of the most important parts for EF is their booking process. Therefore, EF wanted to see how we could creatively develop the online booking flow.
In general, we wanted to add bot a twisted and a modern feeling to the booking journey. We exprimented with different design solutions on both school architectures as character design and animation.
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