NEXT GEN RACING

EF Collection

Project: Animated series, character design & interactive
Made by: North Kingdom & EF
Role: Art Director & Lead Designerr
Client: EF Education First
Year: 2017 — 19

North Kingdom
EF Education First
EF Small Stars

For three years, North Kingdom worked closely with EF to promote their digital channels. The projects varied a lot and we worked with both their offices in Shanghai and Switzerland.

1 — ARGYLE, EF PRO CYCLING  

In 2019, EF Education First Pro Cycling is set to race cycling’s most iconic races & tackle alternative events off the beaten path of traditional road racing. 

Therefor Joel Hladecek, Worldwide Creative Officer at EF Education First, wanted us to see if we could help them develop a crocodile character with the keywords "Our guy, Argyle". For final delivery we presented the design of the character in three different poses. 

1
SKISSER
ARGYLE-POSE-1-INSTAGRAM-1600px-CLOSE
ARGYLE-POSE-1-BLUE-SCENE-2
ARGYLE-POSE-1-INSTAGRAM-1600px-1A
ARGYLE-POSE-1-INSTAGRAM-1600px-2A
ARGYLE-POSE-1-INSTAGRAM-1600px-LOGO-1
argyle-brodyr
ARGYLE-POSE-1-INSTAGRAM-1600px-TSHIRT-PINK-1
ARGYLE-POSE-1-INSTAGRAM-1600px-TSHIRT-BLUE-1
Dmwh6JgWsAEv4fQ
BIG-SIDE-2
UNDER-1
FRONT-4

2 — Small Stars

Together with EF we created Small Stars, a digital program that gives 3-to-6 year olds in Asia a fun way to learn a new language. Our ambition was to create a world in which kids could learn in a creative way. 

We designed a range of characters, illustrated over 1500 concepts and created a 360 learning platform with interactive puppets. We developed the characters and their world in 3D, and created an animated series with 30 episodes. We did everything to invent a fantastic journey for young learners.

EF is one of the largest English-language training providers in China, with over 300 schools across 60 cities including Beijing, Shanghai and Shenzhen.

My role was Art Director/ Lead Designer with close coloboration with Joel Hladecek,
Worldwide Creative Officer at EF Education First.

screens-small-star
SmallStars__0002_Layer-15
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SmallStars__0015_Layer-2
SmallStars__0000_Layer-17
SmallStars__0007_Layer-10
SmallStars__0004_Layer-13
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SmallStars__0003_Layer-14
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SmallStars__0006_Layer-11
SmallStars__0009_Layer-8
SmallStars__0008_Layer-9
screens-small-star14

Work in progess of character development. Original 2D illustrations was made by EF Asia. Everything else have we done internally at North Kingdom. 

smallstar_characters_1
smallstar_characters_2
smallstar_characters_3
smallstar_characters_5
smallstar_characters_6
smallstar_characters_4
smallstar_characters_10
smallstar_characters_11
smallstar_characters_12
smallstar_characters_13
smallstar_characters_14
smallstar_characters_15
smallstar_characters_17
smallstar_characters_16
smallstar_characters_20

 

 3 — Booking Flow

One of the most important parts for EF is their booking process. Therefore, EF wanted to see how we could creatively develop the online booking flow.

In general, we wanted to add bot a twisted and a modern feeling to the booking journey. We exprimented with different design solutions on both school architectures as character design and animation. 

EF_Mobile_7
samling
EF_Mobile_6
FRONT-PAGE
EF_Mobile_1
SOLO
EF_Mobile_2
EF_Mobile_3


Contacts

hello@designchapel.com
Stockholm, Sweden

Working at North Kingdom
Family of North Alliance 

 


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