DISNEY INTERACTIVE STORYTELLING
New Fantasyland
Project: New Fantasyland experience
Role: Art Director & Lead Designer
Made by: North Kingdom
Client: Disney Orlando
Year: 2012
Disney asked North Kingdom to help launch the largest expansion of The Magic Kingdom theme park in Orlando, Florida called Fantasyland.
The main purpose for the launch was to highlight the new expansion and to attract visitors by telling the story of the New Fantasyland. The website contains all the necessary information about the attractions and easy access to buy tickets.
The experience takes the user through the New Fantasyland in a quest for releasing a curse that since long was laid on the park rendering it invisible. For ages the park has been there waiting for its savior and that savior is the user.
Upon initial arrival, Fantasyland gives quick access to attractions. This rational layer is valuable for user’s to quickly assess what level of amenities provided while simultaneously assisting users with information on how they can find more details on DisneyWorld.com.
