MOBILE EXPERIENCE
The Hobbit
Project: Cover Art
Made by: North Kingdom
Disciplines: Lead Designer
Client: EA/Dice)
Year: 2012/17
Behance
A mobile-first experience released with the Warner Bros movie
“The Hobbit: The Desolation of Smaug”. With cutting edge technology Google wanted North Kingdom to inspire and showcase the new capabilities of the Chrome platform. Using a combination of HTML5 and webGL; movie content and new unique material from North Kingdom was blend together.
With immersive 3D graphics built with CSS3 and WebGL, “Journey Through Middle-Earth” is the first Chrome Experiment designed to bring this beautiful 3D experience to mobile, with technology support for WebGL in Chrome for Android devices with high-end graphics cards. Although WebGL isn’t supported on iOS, Chrome users can still experience most of “Journey Through Middle-earth” on their iPhones and iPads.
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We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
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