MOBILE EXPERIENCE

The Hobbit

Project: Cover Art

Made by: North Kingdom

Disciplines: Lead Designer
Client: EA/Dice)

Year: 2012/17

Behance

A mobile-first experience released with the Warner Bros movie 
“The Hobbit: The Desolation of Smaug”. With cutting edge technology Google wanted North Kingdom to inspire and showcase the new capabilities of the Chrome platform. Using a combination of HTML5 and webGL; movie content and new unique material from North Kingdom was blend together.

With immersive 3D graphics built with CSS3 and WebGL, “Journey Through Middle-Earth” is the first Chrome Experiment designed to bring this beautiful 3D experience to mobile, with technology support for WebGL in Chrome for Android devices with high-end graphics cards. Although WebGL isn’t supported on iOS, Chrome users can still experience most of “Journey Through Middle-earth” on their iPhones and iPads.

.

LANINGPAGE-DESKTOP
map-kvadrat
Lake-Town
Erebor
1
bilbo
troll-Layer-893
experience_erebor_start
riverdale-small
dol-guldor-small
experience_laketown_start
lake-town-small
explore_laketown
explore_dolguldur
ere
t-hall-small
experience_thranduils_start
Thranduil´s-Hall
experience_thranduils
Layer-846
2
bok2
bok5
icons-brown
bakgrund-Nexus-7

 

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.

ART-DIRECTION-MAP-_Rob-copy
Exploration-Rob-4


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