MOBILE EXPERIENCE
The Hobbit
Project: Online Experience
Roles: Art Director & Lead Designer
Made by: North Kingdom
Client: Google & Warner Bros.
Year: 2013
“The Hobbit: The Desolation of Smaug” was one of Warner’s most important theatrical movie release for 2013. By showcasing the incredible world and the characters of the film one goal was to increase awareness and genuine excitement among movie-goers. Also, by showcasing the new capabilities of the Chrome platform in a cutting-edge mobile first experience, we inspired developers around the world to continue innovating on the web and contribute in making the web into a better place to be.
With immersive 3D graphics built with CSS3 and WebGL, “Journey Through Middle-Earth” is the first Chrome Experiment designed to bring this beautiful 3D experience to mobile, with technology support for WebGL in Chrome for Android devices with high-end graphics cards. Although WebGL isn’t supported on iOS, Chrome users can still experience most of “Journey Through Middle-earth” on their iPhones and iPads.
The objective was to capture the scale and the grandeur of the first two hobbit movies and transport tens of millions of fans to the vibrant world of Middle-earth, in a mobile first web experience.
We used some of the latest web technologies in bringing the Hobbit theatrical experience to the web and in that process we also educated developers on the cross device capabilities of the Chrome for Android platform.
PARTNERS
Backend: Agigen
Site Music & Sound: Dinahmoe
Trailer Music & Sound: Plan 8
Rivendell Programing: Schimpanz
Thranduil’s Hall Illustrations: More Media
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We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
