ELECTRIC SURFBOARD
LIND — The full scope
Art Director & Lead Designer
Project: Brand & Product Direction
Disciplines: AD, Design, 3D. Motion, Photo
Client: LIND Art & Technology
Year: 2023 — 26
Brand and product development for LIND, the world’s first electric surfboard. Founded by Alexander Lind, Anders Dellson and Mattias Söderhielm, LIND has offices in Stockholm and California and launched its first boards in 2025. The work spanned the full brand experience: from product perception to packaging, web, app, film and print.
Together with Creative Director Marcus Ivarsson, I helped shape both the product and the brand, working closely with Alexander Lind, Daniel Cheng and Tim McCullough across different projects, together with the brilliant team at LIND.
The result is a product rooted in classic surf culture, with something far more advanced beneath the surface: 27 horsepower, speeds up to 40 knots, and engineering closer to a spacecraft than a traditional surfboard.
In 2025, LIND received a Red Dot Award: Product Design.
Areas of work:
1 — Brand development →
2 — Interactive →
3 — 3d animations
4 — Print materials →
5 — Packaging design →
6 — Art boards →
7 — Photography →
8 — Merchandise
All images below are my own work, including 3D, photography and design created across two years. The 3D work was produced in Cinema 4D and Unreal Engine.
Art direction and surface design for the board.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art direction and surface design for the battery.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Photography.
Art direction and surface design for the battery.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Packaging design.Art direction, design and illustration.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Product visualization.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art-directed product visualization and animation.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art direction and design for the visual identity system.
Art direction and surface design for the battery.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
App design, art direction and visual design.
UI design and product visuals.
UI design and product visuals.
Art-directed product visualization and animation.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art-directed visualization for artist edition board.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Web design.
Art direction and visual design.
Art direction and visual design.
Art direction and surface design for the water jet.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art-directed product visualization and animation.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Photography and post-production.
Product film art direction and design.
Editing and color grading.
Editing and color grading.
Brochure design and art direction.
Layout, image treatment and print production.
Layout, image treatment and print production.
Packaging design.Art direction, design and illustration.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Brochure design and art direction.
Cinema 4D product rendering.
Cinema 4D product rendering.
Remote UI design.
Art direction and visual design.
Art direction and visual design.
Deck pad pattern exploration.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Miami Art Week poster design.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Merchandise design.
Art direction and visual design.
Art direction and visual design.
Art direction and surface design for the board.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Board design exploration.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Photography and image post-production.
Battery backpack photography.
Art direction.
Art direction.
Photography, art direction and color grading.
Art-directed product visualization and animation.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Brochure design and art direction.
Layout, image treatment and print production.
Layout, image treatment and print production.
Art-directed product visualization and animation.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Custom pattern design for merchandise.
Art-directed partner collaboration with Cesar Equipment.
Packaging design.Art direction, design and illustration.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art direction for animated technical product visualization.
Textured in Substance Painter and rendered in Unreal Engine.
Textured in Substance Painter and rendered in Unreal Engine.
Photography and post-production.
Artwork, art direction and visualization for artist edition board.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Illustrations for packaging design
Cinema 4D and Adobe Illustrator
Cinema 4D and Adobe Illustrator
Board design exploration.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Motion & film
Instagram films combining edited footage with material I created mainly across Cinema 4D and Unreal Engine.
More clips can be found on my Instagram account.
Contacts
info@designchapel.com
Stockholm
Sweden
All work © 1998 — 2026
Designchapel & respective copyright holders
All rights reserved.