ELECTRIC SURFBOARD
LIND
Project: Brand ecosystem development
Made by: LIND Art & Technology
Disciplines: AD, Designer, Motion, Photo
Client: LIND Art & Technology
Year: 2023 — 26
Brand development for LIND, the world’s first electric surfboard — a startup with offices in Stockholm and California, founded by Alexander Lind, Anders Dellson and Mattias Söderhielm, and launching its first boards in the summer of 2025.
The assignment spanned the entire brand experience, from how the product should be perceived to packaging design, web, app, film, printed matter and brand experience.
Together with Creative Director Marcus Ivarsson, with whom I have worked for more than ten years since our time at North Kingdom, we formed a creative duo to develop the product and the brand, collaborating closely with Alexander Lind and Daniel Cheng
With one foot in the digital world and the other in the physical, we helped shape LIND into a brand envisioned as a future classic, rooted in the founders’ vision, together with Tim McCullough, Global Marketing & Sales Director.
The result is a product where timeless surf culture meets high-tech innovation. From above, it reads as a classic surfboard; underneath, it is closer to a spacecraft, with 27 horsepower and speeds up to 40 knots. Every detail has been developed in-house.
In 2025, we were honoured to receive a Red Dot Award: Product Design for our electric surfboard — a recognition of countless hours, relentless attention to detail, and an amazing team effort.
The role had a broad scope across multiple touchpoints within the LIND ecosystem:
1 — Product design language →
2 — Digital experiences →
3 — Motion
4 — Brand identity
5 — Print materials →
6 — Packaging design →
7 — Art boards →
8 — Photography →
9 — Merchandise
All images below are my own work, a collection of 3D renderings, photographs, and design work created by me across our projects over a two-year period. The 3D renderings were produced in Cinema 4D and Unreal Engine. From the list above, you can continue to explore and read more about specific parts of the work.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
UI design and product visuals.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art direction and visual design.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Editing and color grading.
Layout, image treatment and print production.
Textured in Substance Painter. Rendered in Cinema 4D.
Cinema 4D product rendering.
Art direction and visual design.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art direction and visual design.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Art direction.
Textured in Substance Painter. Rendered in Cinema 4D.
Layout, image treatment and print production.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter. Rendered in Cinema 4D.
Textured in Substance Painter and rendered in Unreal Engine.
Motion & film
Instagram films combining edited footage with material I created mainly across Cinema 4D and Unreal Engine.
More clips can be found on my Instagram account.
Contacts
info@designchapel.com
Stockholm
Sweden
All work © 1998 — 2026
Designchapel & respective copyright holders
All rights reserved.