GAME KEY ART
Need For Speed
Project: Cover Art
Made by: North Kingdom
Disciplines: Lead Designer
Client: EA/Dice)
Year: 2012/17
Behance
Cover Art for Need for Speed: Heat. I was responsible together with a small team from North Kingdom for concepting, sketching, comping and finishing the final assets for the key art, as well as the teaser and the deluxe edition artwork.
At NK, we are always striving to learn, take on projects that we haven’t taken on before and play to the passions of our team. This project played to all of those factors.
In the NFS cover art project, we entered into a whole new world for ourselves and learned the ins and outs of what it takes to make game cover art. Our final delivery was three artworks- for the standard and deluxe packages as we
ll as a supporting piece. This project was also key in building our relationship with the client which lead directly to building the companion/marketing customization app for pre-game hype.
NOTE: Lot of the images below are pure concept ideas where car models and some images are borrowed and not assets from EA.
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We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
We were between five and six different designers and illustrators during the different stages. We made a total of about 150 different sketches and concepts. The pictures presented here are mostly mine and illustrator Anton Eriksson.
