ONLINE CAMPAIGN
Volvo XC Travel
Project: Online Experience
Roles: Art Director / Lead Designer
Made by: North Kingdom
Client: Volvo
Year: 2011
Together with Forsman & Bodenfors we did a small web project for Volvo, including both an iPhone app and five movies. We created an online guide with the 25 most spectacular winter adventures in Scandinavia, a project called Volvo Cross Country Travels.
With the app you can receive special designed badges from each location. Forsman & Bodenfors made the concept idea, my role was Interactive Art Director.
We created some cool badges for each location which you could get digital if you checked in at chosen location. Our idea was also make them physical so people could receive them by post so people could put it on their cars. Illustrations by Anton Eriksson, directed by Jakob Nylund.
The total result turned out so so I think except for the badges and the videos that had higher level. Some annoying tech problems with external partner cut down almost all love. Instead of doing the whole thing with HTML5 we ended up with a hybrid solution (Flash) the last two weeks of the project.
