NORTH KINGDOM PROJECT — Weetakid, an intergalactic mobile gameplay for kids, is a concept made by BBH London for Weetabix, which is a popular whole grain wheat breakfast cereal in England. The assignment for North Kingdom was to create a mobile game with an AR solutution connected to the cereal package.
I myself wasn't so much involved as I use to be in this kind of projects when BBH London was in charge of the overall feeling, Yum Yum (London) made the characters and 3d, and Zoink Games (Gothenburg) took care of the games, including game bible.
My role was pretty much to take care of the first look and feel, concept designs, covers and some interface design/ mock ups. The final production was so so in my eyes… but it has some cool visuals so I thought it could be fun to keep it here on the blog for the future. The image above, with the three iPhones, have I done in Cinema 4D.